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Job Description
As the Content Creator & Brand Communications, you will serve as our primary brand ambassador and evangelist. You’ll take the cool, technical stuff we do every day and turn it into thumb‑stopping content. Whether it’s trendjacking a viral moment, capturing a ‘day in the life’ of our team, or turning our leaders into industry icons, you’ll be the one making sure the world knows our name, what we do best and how we can help their businesses.
In this role, you will not only produce high-quality digital content but also strategize how our brand is perceived across social platforms like LinkedIn, Instagram, Facebook and our internal blog, ensuring our brand image is both professional and trend‑aware. Beyond content creation, you will champion our culture internally and represent us externally, empowering our team to be brand ambassadors and positioning our leadership as authoritative voices in the industry.
Four (4) Primary Responsibilities
- Own Our Narrative (Strategic Brand Positioning) – Build and run a PR and social media roadmap that moves us from “just another company” to a recognized industry authority.
- Move at the Speed of Social (Content & Trendjacking) – Spot and capitalize on trends to keep us relevant while balancing professional credibility with creative, “thumb‑stopping” content.
- Amplify Our Expertise (Thought Leadership) – Work with leaders and industry experts to turn their knowledge into high‑value narratives and speaking engagements.
- Build an Army of Ambassadors (Internal Advocacy & Culture) – Convert our team into brand fans by capturing “day‑in‑the‑life” moments and celebrating internal wins to create a magnetic employer brand.
Day‑to‑Day Duties
- Brand evangelism: Acting as the external face and voice of the brand online.
- Content calendar management: Planning and scheduling a consistent flow of content across LinkedIn, Facebook, Instagram, and the internal blog.
- Technical storytelling: Translating complex concepts into accessible, engaging social media assets like short videos, carousels, infographics.
- Employer branding: Capturing and publishing behind‑the‑scenes content to humanize the brand.
- Executive branding: Crafting thought‑leadership articles and posts to position the C‑suite as industry authorities.
- Employee advocacy program: Creating guidelines and ready‑to‑post templates for internal teams.
- Performance analytics: Tracking campaign performance with data analytics tools for continuous improvement.
- Community management: Engaging with followers, peers, and potential clients via comments and direct messages.
Successful Candidates Shall Possess
- Storytelling mastery: Exceptional copywriting skills with ability to adopt different tones.
- Tech savviness: Experience or strong interest in technology, digital, AI and data.
- Visual creativity: A keen eye for aesthetics and proficiency with content creation tools.
- Strategic mindset: Understanding how social media drives business goals and brand reputation.
- Adaptability: Staying updated on latest social media trends, algorithms, and AI tools.
- Collaborative spirit: Comfortable working with cross‑functional teams.
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