Digital Marketing & Social Growth Lead

Hotel Equatorial Penang; Penang; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Duty Meal

Uniform & Laundry

Medical

Job summary

Hotel Equatorial Penang seeks an experienced Digital Marketing and Social Media Manager to lead its digital strategy, enhance brand visibility, and collaborate with Sales and Operations to support commercial goals. This hands-on role requires strong technical and commercial acumen, including performance marketing and content leadership across major platforms.

Responsibilities include managing budgets, campaigns for opening and seasonal events, and optimising the website and OTA presence to drive

Responsibilities

• Drive Meta, Google Ads and OTA campaigns in all relevant source markets, to maximise direct bookings and ROI.
• Develop, plan, and lead organic and paid social strategies, content calendars and engaging multimedia creation across Instagram, TikTok, Facebook and Xiaohongshu (XHS).
• Execute pre-opening, launch, seasonal, festive, F&B, wedding and MICE campaigns.
• Manage digital budgets, optimise ad spend and deliver measurable commercial results.
• Optimise the website, booking engine, search performance and GA4-driven conversions.
• Develop targeted, bilingual campaigns for key regional and inbound Chinese markets.
• Uphold brand standards, manage online reviews and collaborate with Sales, Operations and media partners to drive business.

Job description

Hotel Equatorial Penang seeks an experienced Digital Marketing and Social Media Manager to lead its digital strategy, enhance brand visibility, and collaborate with Sales and Operations to support commercial goals. This hands-on role requires strong technical and commercial acumen, including performance marketing and content leadership across major platforms.

Responsibilities include managing budgets, campaigns for opening and seasonal events, and optimising the website and OTA presence to drive