Digital Marketing Executive (Meta Ads & Content)
About the role
Location: Kuching, Sarawak (Hybrid)
Employment type: Full-time
Base salary: RM3,000–RM4,000 per month, plus performance bonus.
We’re looking for a hands‑on Digital Marketing Executive who can turn strong creative ideas into measurable results. You’ll manage Facebook and Instagram campaigns, create engaging social content, and improve performance through testing, tracking and data.
What you’ll do
- Paid ads: Set up, test and scale profitable Facebook and Instagram campaigns in Meta Ads Manager, including lead generation, conversions and retargeting.
- Content and creatives: Plan our social calendar and create attention-grabbing static visuals and short Reels using Canva, CapCut and AI tools.
- Copywriting: Write persuasive ad hooks that convert cold audiences, plus engaging captions for our daily page posts.
- Tracking and optimisation: Monitor daily ad spend, cut underperforming ads, scale winning campaigns and ensure Meta Pixel and conversion tracking are working accurately.
- Weekly reporting: Report on ad spend, cost per lead or sale (CPL/CPA), CTR, ROAS and page engagement, with clear findings and next steps.
What we’re looking for
- At least 1–2 years of hands‑on Meta Ads experience, with real campaign results you can explain. Be ready to walk us through screenshots or data, with confidential client information removed.
- Fast and resourceful with Meta Business Suite, Ads Manager, Canva, CapCut and AI copywriting or design tools.
- A data-driven mindset: you understand how views and likes differ from business results such as CPA and ROAS, and how CTR helps diagnose campaign performance.
- A proactive self-starter who tests new angles and refreshes creatives when ads start to fatigue, without needing micromanagement.
What we offer
- Competitive base salary plus a performance bonus tied to campaign KPIs and ROAS targets.
- Direct impact and autonomy: test your ideas quickly and see the results without slow corporate approvals.
- A modern workflow, with access to paid AI and design tools to help you work faster and smarter.
- Growth opportunities, with scope to scale campaign budgets as you demonstrate profitability.