Digital Marketing Executive (Mandarin Speaker)

MAC ADVISORY SDN BHD; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Job summary

MAC ADVISORY SDN BHD, located in Kuchai Lama, Kuala Lumpur, is seeking a digital marketing content creator to plan, shoot and edit video content for social media and paid campaigns. You will act as on-camera talent when required and help optimise advertising materials across campaigns.

The role requires planning, shooting and editing capabilities, with experience in Meta and TikTok ads and a strong grasp of audience targeting and performance metrics.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication or related field.
• Minimum 1 year of relevant digital marketing experience.
• Hands-on Meta Ads & TikTok Ads experience is an advantage.
• Able to plan, shoot and edit video content independently.
• Comfortable appearing on camera as talent when required.
• Familiar with Facebook, Instagram and TikTok trends and content formats.
• Good understanding of campaign optimisation, audience targeting and performance metrics.
• Proficient in Mandarin, English and Malay.
• Financial services experience is an added advantage.

Responsibilities

• Plan content ideas, concepts, scripts, hooks and creative angles based on marketing objectives and target audiences.
• Handle end-to-end video production, including planning, shooting and editing content for social media and paid advertising.
• Act as on-camera talent for video content, advertisements and social media content when required.
• Independently edit videos, including footage selection, cutting, subtitles, music, transitions and basic visual effects.
• Produce and adapt advertising creatives for different campaigns and digital platforms.
• Coordinate talents, locations, props and shooting requirements when necessary.
• Analyse content and creative performance and continuously improve future videos, hooks and advertising materials.
• Plan and execute digital advertising campaigns based on business objectives, including campaign strategy, target audience, budget, funnel, timeline and advertising angles.
• Set up, manage and optimise Meta Ads, TikTok Ads and other paid advertising platforms.
• Research, build and test target audiences, including demographic, interest, behavioural, location, custom and retargeting audiences.
• Manage advertising budgets, monitor spending and optimise budget allocation based on performance.
• Monitor key metrics including CPL, lead volume, conversion rate, lead quality and continuously optimise campaigns.
• Conduct A/B testing on audiences, creatives, hooks, ad copy, offers, placements and campaign structures.
• Analyse lead quality and conversion performance with the team and apply findings to improve campaigns.
• Ensure campaign tracking, attribution and lead-source tracking are properly configured.
• Prepare weekly and monthly performance reports covering ad spend, leads, CPL, lead quality, optimisation actions and recommended next steps.
• Coordinate with agencies, freelancers and external partners when required.

Skills

Video content creation

On-camera talent

Social media marketing

Multilingual

Education

Diploma or Bachelor’s Degree in Marketing

Tools

Meta Ads

TikTok Ads

Video editing software

Job description

MAC ADVISORY SDN BHD, located in Kuchai Lama, Kuala Lumpur is a professional outsourced financial advisory company. We collaborate with banks and financial services providers to offer tailored solutions, including debt consolidation, personal loan, SME loan, credit card advice and more. Dedicated to helping individuals achieve financial stability, we prioritize reducing financial stress and promoting effective money management. Our team of experienced financial advisors and support staff operates with professionalism, integrity and a customer-focused approach.

Job Responsibilities

A. Content Creation and Production

Plan content ideas, concepts, scripts, hooks and creative angles based on marketing objectives and target audiences.

Handle end-to-end video production, including planning, shooting and editing content for social media and paid advertising.

Act as on-camera talent for video content, advertisements and social media content when required.

Independently edit videos, including footage selection, cutting, subtitles, music, transitions and basic visual effects.

Produce and adapt advertising creatives for different campaigns and digital platforms.

Coordinate talents, locations, props and shooting requirements when necessary.

Analyse content and creative performance and continuously improve future videos, hooks and advertising materials.

Plan and execute digital advertising campaigns based on business objectives, including campaign strategy, target audience, budget, funnel, timeline and advertising angles.

Set up, manage and optimise Meta Ads, TikTok Ads and other paid advertising platforms.

Research, build and test target audiences, including demographic, interest, behavioural, location, custom and retargeting audiences.

Manage advertising budgets, monitor spending and optimise budget allocation based on performance.

Monitor key metrics including CPL, lead volume, conversion rate, lead quality and continuously optimise campaigns.

Conduct A/B testing on audiences, creatives, hooks, ad copy, offers, placements and campaign structures.

Analyse lead quality and conversion performance with the team and apply findings to improve campaigns.

Ensure campaign tracking, attribution and lead-source tracking are properly configured.

Prepare weekly and monthly performance reports covering ad spend, leads, CPL, lead quality, optimisation actions and recommended next steps.

Coordinate with agencies, freelancers and external partners when required.

Qualifications

Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication or related field.

Minimum 1 year of relevant digital marketing experience.

Hands-on experience in Meta Ads & TikTok Ads experience is an advantage.

Able to plan, shoot and edit video content independently.

Comfortable appearing on camera as talent when required.

Familiar with Facebook, Instagram and TikTok trends and content formats.

Good understanding of campaign optimisation, audience targeting and performance metrics.

Proficient in Mandarin, English and Malay.

Financial services experience is an added advantage.