Digital Marketing Executive

Triwill Group; Malaysia; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Performance-based bonuses

Job summary

BJAK is hiring a Digital Marketing Executive (Advertising Operations) to lead campaign execution across Meta, Google, TikTok, and more. This data-driven, high-accountability role thrives on managing complexity, scaling campaigns, and extracting ROI from every ad dollar spent.

You will set up campaigns, run experiments, fix tracking, analyze results, and push performance higher while coordinating with content, design, and vendors. Based in Malaysia on-site.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising operations or performance marketing roles.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
• Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
• Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
• Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
• Familiarity with retargeting strategies, audience segmentation, and programmatic display.

Responsibilities

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
• Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
• Collaborate with content and design teams to craft high-performing ads and landing experiences.
• Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
• Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
• Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
• Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
• Conduct audience research and segmentation to target high-intent and high-converting user groups.
• Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

Skills

Digital advertising operations

Performance marketing

Campaign optimization

A/B testing

Data analysis

Facebook Business Manager

Google Ads

TikTok Ads

Google Analytics

Meta Ads Reporting

Campaign dashboards

Conversion tracking

Google Tag Manager

Retargeting strategies

Audience segmentation

Programmatic display

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Facebook Business Manager

Google Ads

TikTok Ads

Google Tag Manager

Google Analytics

Job description

ABOUT BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile‑first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, it’s the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next‑generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

RUN CAMPAIGNS THAT SCALE. DELIVER ROI THAT MATTERS.

At BJAK, digital advertising is the engine that drives user acquisition, growth, and brand visibility across Southeast Asia. As we scale our platforms and reach millions of users, precision in execution and accountability for performance are non‑negotiable.

We’re hiring a Digital Marketing Executive (Advertising Operations) to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data‑driven, high‑accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent.

You’ll be the person behind the controls - setting up campaigns, running experiments, fixing tracking, analyzing results, and constantly pushing performance higher.

WHAT YOU’LL DO

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
• Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
• Collaborate with content and design teams to craft high‑performing ads and landing experiences.
• Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
• Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
• Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
• Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
• Conduct audience research and segmentation to target high‑intent and high‑converting user groups.
• Coordinate with vendors, agencies, or partners to execute large‑scale or specialized campaign initiatives.

YOU’LL THRIVE HERE IF YOU…

• Live and breathe performance marketing and get excited when CTR jumps by 2%.
• Love testing and retesting from headlines to audience slices to bidding methods.
• Are obsessed with numbers, patterns, and uncovering what’s working and what’s not.
• Move fast and execute independently without needing to be micromanaged.
• Know how to communicate findings with clarity, and suggest what to do next.
• Operate with urgency, ownership, and a startup mentality; your results speak for you.
• Can juggle multiple campaigns, deadlines, and adjustments with focus and precision.

WHAT YOU BRING

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising operations or performance marketing roles.
• Hands‑on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
• Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
• Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
• Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
• Familiarity with retargeting strategies, audience segmentation, and programmatic display.
• Exceptional attention to detail and the ability to manage multiple campaigns at once.
• Certification in Google Ads, Meta Blueprint, or similar is highly desirable.

NICE TO HAVE

• Experience in a high‑growth startup or digital‑first company.
• Knowledge of SEO, email marketing, or affiliate/performance partner networks.
• Exposure to marketing automation tools or CRM platforms (e.g., HubSpot, Braze).
• Familiarity with Looker Studio, Tableau, or custom BI dashboards.

OUR TEAM & CULTURE

We move fast. We’re lean. We don’t do fluff - we do results. Everyone at BJAK is expected to take ownership of their work, speak up with ideas, and move the needle. As a digital marketing team, we act like operators - we don’t just set campaigns live, we track, tweak, and scale what works.

If you want to grow fast, operate with autonomy, and work on campaigns that reach millions, this is the right environment for you.

WHAT YOU’LL GET

• Competitive salary and performance-based bonuses.
• Ownership of campaigns that directly impact revenue and growth.
• Exposure to regional markets and cross‑functional collaboration.
• A team that values clear thinking, fast execution, and measurable outcomes.

LOCATION

This role is based in Malaysia. This is an on‑site role. You are expected to work from our Malaysia office daily.

LANGUAGE

English is our main working language across global teams. Strong English communication is required.

INTERVIEW PROCESS

1. Online assessment or practical task
2. Technical interview
3. CEO / final round

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.