Creative Design Lead

Bjak Sdn Bhd; Petaling Jaya; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Bjak Sdn Bhd is seeking a Design Lead to own brand identity and visual systems across platforms, building a narrative that resonates with local users in Kuala Lumpur. The role blends strategy, execution, and mentorship in a fast-paced fintech context.

You will lead a small multidisciplinary team, drive design quality, collaborate with growth and product, and push for high-ownership outcomes while maintaining fast delivery and scalable processes.

Qualifications

• 4–6 years of experience in visual design, brand design, or creative leadership.
• Strong portfolio showcasing visual storytelling, digital campaigns, and multi-channel projects.
• Deep understanding of branding, design systems, and digital content strategy.
• Proven experience leading creative teams and raising creative standards.

Responsibilities

• Own BJAK’s brand identity and visual systems across all platforms.
• Lead and mentor a small, multidisciplinary creative team.
• Translate marketing and business objectives into impactful visual storytelling.
• Develop creative campaigns that build awareness, trust, and adoption.
• Review and approve visual assets to ensure alignment with the brand vision.

Skills

Visual design

Brand design

Creative leadership

Brand storytelling

Design systems

Adobe Creative Suite

Figma

Canva

Project management

Stakeholder communication

Fintech / e-commerce experience

Brand localization

Tools

Adobe Creative Suite

Figma

Canva

Job description

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name. Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

What You Will Do

1. Brand & Visual Strategy

Own BJAK’s brand identity and visual systems across all platforms

Build a visual narrative tailored to local users, culture, and market trends

Translate marketing and business objectives into impactful visual storytelling

Develop creative campaigns that build awareness, trust, and adoption

Ensure consistent brand expression across digital, social, product, and offline channels

Lead and mentor a small, multidisciplinary creative team

Set high standards for design quality, speed, and execution

Review and approve visual assets to ensure alignment with the brand vision

Foster a collaborative, high-ownership, and execution-driven team culture

3. Execution & Optimization

Build and manage creative workflows balancing quality, speed, and scalability

Partner with growth, product, and leadership teams to align visuals with strategic goals

Use data, insights, and market trends to optimize campaigns and creative output

Stay up-to-date on consumer, design, and digital trends to keep the brand relevant

You Will Thrive Here If You…

Care deeply about visual storytelling, brand building, and design excellence

Are hands-on, fast-moving, and obsessed with execution quality

Lead confidently while staying close to the work

Perform well under pressure and ambiguity

Take ownership of projects end-to-end and drive for measurable impact

Continuously push for higher standards and better outcomes

Manage multiple projects efficiently without losing structure or focus

Communicate clearly and provide actionable, constructive feedback

Want to build something meaningful fast and at scale

What You Bring

4–6 years of experience in visual design, brand design, or creative leadership

Strong portfolio showcasing visual storytelling, digital campaigns, and multi-channel projects

Deep understanding of branding, design systems, and digital content strategy

Proven experience leading creative teams and raising creative standards

Proficiency in Adobe Creative Suite, Figma, Canva, and modern production workflows

Strong project management and stakeholder communication skills

Experience in fintech, e-commerce, or high-growth consumer brands

Experience building or localizing brands

Our Team & Culture

Lean, high-output team that moves fast and expects the same from everyone

Everyone contributes meaningfully, thinks like an owner, and raises the bar

Clarity, execution, and iteration drive everything we do

Results, speed, and ownership matter more than titles

Location

This role is based in Kuala Lumpur, Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process:

Our process is designed to move fast:

Online assessment or practical task

Role-specific interview

CEO / final round

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process.

Candidates who complete assessments quickly will be prioritized.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Design Lead?
• Which of the following types of qualifications do you have?
• How many years of Creative Design experience do you have?

Bjak is a technology company focused on making insurance easy, fun and more rewarding for everyone. Here at Bjak, we are dedicated in creating shared and open ecosystem giving everyone equal opportunity, accessibility and security. Bjak is led and backed by some of the most prominent executives and enterprises in Asia.

Bjak is a technology company focused on making insurance easy, fun and more rewarding for everyone. Here at Bjak, we are dedicated in creating shared and open ecosystem giving everyone equal opportunity, accessibility and security. Bjak is led and backed by some of the most prominent executives and enterprises in Asia.

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