Creative Brand Strategist

Bjak Sdn Bhd; Petaling Jaya; Hybrid; MYR 54,000 - 90,000; Full time

Job summary

Bjak Sdn Bhd in Malaysia is seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives across ASEAN. You will develop compelling narratives and integrated marketing strategies, ensuring a consistent brand presence across channels.

You will collaborate with designers, content creators, and cross-functional teams to translate brand strategies into high-quality assets, monitor performance, and provide insights for continuous

Qualifications

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
• Strong understanding of branding, content development, social media, and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Familiarity with content management systems, community platforms, and analytics tools.
• Excellent communication, storytelling, and strategic thinking skills.
• Proven ability to manage multiple projects with strong attention to detail.
• Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.

Responsibilities

• Brand Strategy & Creative Direction: Define and evolve brand narrative, positioning, and messaging across markets.
• Campaign Development & Execution: Plan and execute integrated brand campaigns; collaborate with designers and content creators; monitor performance.
• Content & Community Engagement: Oversee content strategy for social media/newsletters; build an active community; leverage user-generated content.
• Partnerships & Insights: Collaborate with influencers; develop programs turning users into brand champions; conduct data analysis for insights.

Skills

Brand strategy

Creative strategy

Digital marketing

Content development

Social media

Community engagement

Communication

Tools

Content Management Systems

Analytics tools

Community platforms

Job description

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

The Role

We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.

You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.

What You'll Do

1. Brand Strategy & Creative Direction

Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.

Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.

Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.

2. Campaign Development & Execution

Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.

Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.

Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.

3. Content & Community Engagement

Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.

Build and nurture an active online/offline community aligned with Bjak’s mission and brand values.

Develop initiatives that increase participation, advocacy, and brand loyalty.

Identify and leverage user-generated content to strengthen brand authenticity.

4. Partnerships & Insights

Collaborate with influencers, creators, and brand advocates to amplify Bjak’s reach.

Develop programs that turn loyal users into brand champions and ambassadors.

Conduct in-depth data analysis to uncover insights that support brand strategy and future campaigns.

What We're Looking For

3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.

Strong understanding of branding, content development, social media, and community engagement.

Ability to translate business goals into creative concepts and integrated brand strategies.

Familiarity with content management systems, community platforms, and analytics tools.

Excellent communication, storytelling, and strategic thinking skills.

Proven ability to manage multiple projects with strong attention to detail.

Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.

Location

This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

Online assessment or practical task

Role-specific interview

CEO / Final Interview

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Brand Strategist?
• Which of the following types of qualifications do you have?