KOL Specialist

Bjak Sdn Bhd; Petaling Jaya; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

Bjak Sdn Bhd is seeking a driven KOL Specialist to lead our influencer ecosystem across Instagram, TikTok, YouTube and more. You will collaborate with creators, agencies, and internal teams to run campaigns that boost brand visibility and ROI in a fast-paced environment.

The right candidate has a marketing degree, 3+ years in social media or influencer marketing, strong analytics, and excellent communication. This hybrid role is based in Malaysia with in-office days.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years in Social Media, KOL/Influencer Marketing, or similar roles with a strong portfolio of campaigns.
• Strong analytical skills with influencer/social analytics tools experience to track performance and ROI.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced environment with high execution standards.

Responsibilities

• KOL & Influencer Management across platforms: identify, evaluate, shortlist, onboard and manage influencers.
• Affiliate Program Management: develop and maintain affiliate partnerships; optimize based on metrics.
• Analytics & Reporting: analyze reach, engagement, conversions, ROI; prepare monthly insights.
• Cross-Functional Collaboration: work with Creative, Marketing, Product, and Sales; manage budgets and vendor relations.
• Campaign Execution & Admin: coordinate seeding, timelines, approvals, and ensure ad disclosures compliance.

Skills

Social Media

KOL/Influencer Marketing

Analytics

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name. Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia. Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day. We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. If you're this person, we'd love to talk to you.

What We’re Looking For

A driven and strategic KOL Specialist to lead our influencer ecosystem across multiple platforms.

You will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role demands strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.

What You’ll Do

1. KOL & Influencer Management

Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, and other platforms

Source, brief, negotiate, onboard, and manage influencers based on campaign objectives

Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment

Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships

2. Affiliate Program Management

Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors)

Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue

Stay updated on social trends, platform updates, and KOL best practices

Recommend new content ideas and campaign strategies to enhance engagement and ROI

4. Analytics & Reporting

Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI

Prepare monthly reports and insights to improve future campaigns

5. Cross-Functional Collaboration

Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment

Manage budgets, influencer contracts, and vendor relationships

6. Campaign Execution & Admin

Coordinate product seeding, logistics, briefings, timelines, and approval flows

Ensure compliance with advertising standards (#ad, disclosures, and platform regulations)

The Right Fit Has…

Bachelor’s degree in Marketing, Communications, or related field

Comfortable working in a fast-paced environment with a high level of execution

3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns

Deep understanding of social media platforms, algorithms, influencer landscape, and content trends

Excellent written and verbal communication skills

Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI

Ability to multitask, prioritize, and thrive under tight deadlines

Creative thinker with storytelling ability and an eye for engaging content

Strong attention to detail and organizational skills

Location

This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast:

Online assessment or practical task

Role-specific interview

CEO / final round

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.

Bjak is a technology company focused on making insurance easy, fun and more rewarding for everyone. Here at Bjak, we are dedicated in creating shared and open ecosystem giving everyone equal opportunity, accessibility and security. Bjak is led and backed by some of the most prominent executives and enterprises in Asia.