Digital Marketing Executive

LRQA; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

LRQA is seeking a Digital Marketing Executive to support delivery of digital campaigns across Global and Regional Marketing teams from our Global Marketing Shared Services Hub in Kuala Lumpur, Malaysia. You will turn approved briefs into well-executed digital activity, covering setup, targeting, SEO research, tracking, reporting and optimisation across key channels.

The role is hands-on, focusing on global B2B campaigns, requiring strong data, digital tools, and collaboration with regional

Qualifications

• 4+ years of experience in digital marketing, campaign execution, paid media or marketing operations.
• Hands-on experience with LinkedIn Campaign Manager and YouTube.
• Strong understanding of audience targeting, campaign tracking and performance metrics.
• Knowledge of SEO fundamentals and organic search performance.
• Experience analyzing data and producing reports with GA4, Looker Studio or similar.

Responsibilities

• Support Global and Regional Marketing teams with the execution of digital campaigns across key channels, including LinkedIn, YouTube and other relevant platforms.
• Build and manage campaign audiences, including first‑party customer and prospect lists, matched audiences, suppression and exclusion lists.
• Set up campaign tracking, including UTMs, naming conventions and tracking parameters.
• Support campaign builds, launches, quality checks and ongoing optimisation based on approved campaign briefs.
• Support SEO research and analysis, including keyword research, search trends, competitor insights and identifying opportunities to improve organic visibility.
• Translate agreed SEO recommendations into clear implementation requirements for global and regional teams.
• Monitor campaign performance and produce reports and dashboards for marketing stakeholders.
• Analyse campaign results to identify trends, performance issues and opportunities for improvement.
• Work closely with Global Digital Marketing and Regional Marketing teams to understand campaign requirements, priorities and timelines.
• Maintain campaign documentation and follow agreed governance, quality and tracking standards.

Skills

Digital marketing

Campaign execution

Paid media

SEO fundamentals

Audience targeting

Campaign tracking

Analytics

Stakeholder management

Collaboration

CRM marketing automation

Tools

LinkedIn Campaign Manager

YouTube

GA4

Looker Studio

Search Console

BrightEdge

SEMrush

Ahrefs

Job description

As a Digital Marketing Executive within our Global Marketing Shared Services Hub, you will support the delivery of digital campaigns across Global and Regional Marketing teams.

You will help turn approved campaign briefs into well-executed digital activity, supporting campaign setup, audience targeting, SEO research, tracking, reporting and optimisation across key digital channels.

This is a hands-on role for someone who enjoys digital marketing, data and technology and wants to build experience working across global B2B campaigns.

Key Responsibilities:

• Support Global and Regional Marketing teams with the execution of digital campaigns across key channels, including LinkedIn, YouTube and other relevant platforms.
• Build and manage campaign audiences, including first-party customer and prospect lists, matched audiences, suppression and exclusion lists.
• Set up campaign tracking, including UTMs, naming conventions and tracking parameters.
• Support campaign builds, launches, quality checks and ongoing optimisation based on approved campaign briefs.
• Support SEO research and analysis, including keyword research, search trends, competitor insights and identifying opportunities to improve organic visibility, working with internal teams and external agencies where required.
• Translate agreed SEO recommendations into clear implementation requirements for the global and regional teams.
• Monitor campaign performance and produce reports and dashboards for marketing stakeholders.
• Analyse campaign results to identify trends, performance issues and opportunities for improvement.
• Work closely with Global Digital Marketing and Regional Marketing teams to understand campaign requirements, priorities and timelines.
• Maintain campaign documentation and follow agreed governance, quality and tracking standards.
• What You'll Bring:
• 4+ years' experience in digital marketing, campaign execution, paid media, SEO or marketing operations, ideally within a B2B or global organisation.
• Hands-on experience with digital advertising platforms such as LinkedIn Campaign Manager, YouTube or similar.
• Good understanding of audience targeting, segmentation, campaign tracking and digital marketing performance metrics.
• Good understanding of SEO fundamentals, including keyword research, search intent, on-page and off-page SEO, and organic search performance.
• Experience analysing campaign and website data and producing reports using tools such as GA4, Looker Studio, Search Console or similar.
• Strong attention to detail and the ability to manage multiple campaign requests accurately.
• Good communication and stakeholder management skills, with the ability to work effectively with Global and Regional teams.
• A collaborative mindset with an interest in learning new digital tools, platforms and technologies.
• Experience working in a B2B, global or shared-services marketing environment.
• Exposure to CRM, marketing automation or customer data platforms.
• Exposure to SEO platforms such as BrightEdge, SEMrush, Ahrefs or similar.

Who are LRQA?

LRQA is a leading global assurance partner, combining deep industry expertise with innovative solutions to help organizations manage risk, improve performance, and drive sustainable growth.

Operating in over 50 countries with a team of 2,500+ professionals, we support more than 60,000 clients worldwide through assurance, certification, cybersecurity, inspection, and training services. Our purpose is simple: to help businesses build a safer, more secure, and more sustainable future.

What We Offer:

Join a global team where your expertise is valued and your development is supported. We offer a collaborative work environment, opportunities for professional growth, flexible working arrangements where applicable, a competitive salary aligned with the market, and a comprehensive benefits package.

Pre-Employment Checks

If you are successful in securing a role with us, we may carry out pre-employment checks, as permitted by local law, including verification of identity, right to work, employment history, education, and criminal records where applicable.

These checks are conducted by our trusted screening partner, Cfirst, in compliance with applicable data protection laws. Any personal data collected will be used solely for recruitment purposes, stored securely, and retained only as required.

For questions about the screening process, contact [e-mail] , For queries regarding your personal data, contact [e-mail]