Campaign Specialist

AYP Group; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

AYP Group in Malaysia is seeking a Campaign Executive to join the marketing team. This hands-on role focuses on planning and executing multi-channel B2B marketing campaigns, managing paid media, and ensuring data accuracy across systems to drive measurable leads for sales.

You will collaborate with content and design teams, own CRM operations, lead scoring, and reporting dashboards, while optimizing campaigns across LinkedIn and other channels for regional success.

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Experience managing paid media campaigns, preferably LinkedIn Ads.
• Familiarity with CRM/marketing automation platforms.
• ABM experience is a plus.

Responsibilities

• Plan, set up, and launch paid social campaigns (primarily LinkedIn).
• Build and maintain targeted prospect/account lists using industry tools.
• Monitor KPI performance and optimize campaigns for lead generation.
• Own and maintain marketing automation and CRM dashboards.
• Ensure leads are routed promptly to the sales team.
• Maintain tracking systems (UTM tagging, attribution) for reporting.
• Collaborate with content/design to deliver assets on time.
• Lead day-to-day optimization and regional campaign management.

Skills

LinkedIn Ads

Campaign management

CRM operations

Data hygiene

Tools

HubSpot

Marketo

Salesforce

Job description

Everything we do, we are committed to help fast growing companies like yours build global teams. We do it with compliance, speed and world class HR advisory service. The way we empower businesses is by making our Employer of Record platform compliant, easy to use with transparent pricing, and world class HR solutions.

Job Overview

We're looking for a Campaign Executive to join our marketing team. This is a hands‑on role for someone who enjoys both running marketing campaigns and keeping the systems behind them clean, accurate, and reliable.

You’ll help plan and execute multi‑channel B2B marketing campaigns, manage paid media campaigns, build and maintain audience/account lists, and manage the marketing tools and data that keep our campaigns measurable and our leads flowing smoothly to sales.

You’ll work closely with our content and creative teammates, and report into our marketing leadership. This role is a great fit for someone who is confident working independently across campaign execution, paid media optimisation, CRM operations, and performance reporting.

What You’ll Do

Research and build targeted prospect and account lists using tools such as LinkedIn Sales Navigator, Crunchbase, and industry databases

Plan, set up, and launch paid social campaigns (primarily LinkedIn), including audience targeting, lead capture forms, and retargeting sequences

Monitor campaign performance (click‑through rate, cost per lead, engagement) and optimise based on results

Own and maintain our marketing automation and CRM system — lead scoring, data hygiene, and reporting dashboards

Ensure leads are routed to the sales team promptly and accurately

Maintain campaign tracking systems (UTM tagging, attribution) so marketing performance is easy to report on

Collaborate with content and design teammates to ensure campaign assets are delivered on time

Support broader marketing initiatives and reporting as needed

Lead the day‑to‑day optimisation and operational management of digital marketing campaigns across the region, ensuring campaign delivery, performance alignment, and achievement of planned business outcomes

Oversee the development and quality assurance of ad copy, captions, descriptions, and other campaign messaging across multiple advertising formats and channels

Optimise campaigns through keyword, bid, budget, audience targeting, and performance recommendations based on campaign objectives and results

Review campaign data, reports, and performance metrics to identify trends, opportunities, and areas for improvement, and translate insights into actionable recommendations

What We’re Looking For

3–5 years of hands‑on experience in digital marketing, campaign management, or a similar role, with proven experience independently managing and optimising paid media campaigns

Strong hands‑on experience with paid media platforms, with LinkedIn Ads strongly preferred.

Demonstrated experience managing campaigns end‑to‑end, from campaign setup and audience targeting through to optimisation, reporting, and performance improvement

Practical experience working with a CRM or marketing automation platform such as HubSpot, Marketo, Salesforce, or similar

Comfortable with detail‑heavy, high‑volume work — you enjoy keeping data clean and campaigns organized

Experience with account‑based marketing (ABM) approaches is an advantage

Strong organizational skills and the ability to manage multiple campaigns/projects at once

A proactive, ownership‑driven mindset — you fix things rather than wait to be told

Experience in HR tech, payroll, fintech, or other B2B professional services industries is a plus