Global B2B Digital Campaigns Lead

LRQA; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

LRQA is seeking a Digital Marketing Executive to support delivery of digital campaigns across Global and Regional Marketing teams from our Global Marketing Shared Services Hub in Kuala Lumpur, Malaysia. You will turn approved briefs into well-executed digital activity, covering setup, targeting, SEO research, tracking, reporting and optimisation across key channels.

The role is hands-on, focusing on global B2B campaigns, requiring strong data, digital tools, and collaboration with regional

Qualifications

• 4+ years of experience in digital marketing, campaign execution, paid media or marketing operations.
• Hands-on experience with LinkedIn Campaign Manager and YouTube.
• Strong understanding of audience targeting, campaign tracking and performance metrics.
• Knowledge of SEO fundamentals and organic search performance.
• Experience analyzing data and producing reports with GA4, Looker Studio or similar.

Responsibilities

• Support Global and Regional Marketing teams with the execution of digital campaigns across key channels, including LinkedIn, YouTube and other relevant platforms.
• Build and manage campaign audiences, including first‑party customer and prospect lists, matched audiences, suppression and exclusion lists.
• Set up campaign tracking, including UTMs, naming conventions and tracking parameters.
• Support campaign builds, launches, quality checks and ongoing optimisation based on approved campaign briefs.
• Support SEO research and analysis, including keyword research, search trends, competitor insights and identifying opportunities to improve organic visibility.
• Translate agreed SEO recommendations into clear implementation requirements for global and regional teams.
• Monitor campaign performance and produce reports and dashboards for marketing stakeholders.
• Analyse campaign results to identify trends, performance issues and opportunities for improvement.
• Work closely with Global Digital Marketing and Regional Marketing teams to understand campaign requirements, priorities and timelines.
• Maintain campaign documentation and follow agreed governance, quality and tracking standards.

Skills

Digital marketing

Campaign execution

Paid media

SEO fundamentals

Audience targeting

Campaign tracking

Analytics

Stakeholder management

Collaboration

CRM marketing automation

Tools

LinkedIn Campaign Manager

YouTube

GA4

Looker Studio

Search Console

BrightEdge

SEMrush

Ahrefs

Job description

LRQA is seeking a Digital Marketing Executive to support delivery of digital campaigns across Global and Regional Marketing teams from our Global Marketing Shared Services Hub in Kuala Lumpur, Malaysia. You will turn approved briefs into well-executed digital activity, covering setup, targeting, SEO research, tracking, reporting and optimisation across key channels.

The role is hands-on, focusing on global B2B campaigns, requiring strong data, digital tools, and collaboration with regional