Global Digital Marketing Operations Specialist

Nettitude Group; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

LRQA is seeking a Digital Marketing Executive for our Global Shared Services team in Kuala Lumpur. You will support delivery of digital marketing activities across global campaigns, managing audience targeting, campaign operations, performance reporting and governance.

The role collaborates with Digital, Regional and Business Marketing teams to ensure efficient campaigns and compliant execution. Ideal candidates have 2+ years in digital marketing operations, familiarity with LinkedIn, Google

Qualifications

• 2+ years' experience in digital marketing operations, campaign execution or marketing administration within a B2B or global organisation.
• Experience using digital advertising platforms such as LinkedIn Campaign Manager, Google Ads, YouTube or similar.
• Experience with audience segmentation, customer list management and campaign tracking across digital marketing platforms.
• Understanding of campaign governance, tracking standards, UTM parameters and digital marketing best practices.
• Ability to analyse performance data, create meaningful visualisations and communicate actionable insights using tools such as GA4, Looker Studio or similar.
• Solid understanding of SEO principles and digital content optimisation.
• Exceptional attention to detail and the ability to manage multiple activities accurately and consistently.
• Strong organisational and time management skills, with the ability to prioritise effectively and meet service-level expectations.
• Excellent communication and stakeholder management skills, with experience working in a global and matrixed environment.
• Experience using AI-powered productivity tools or automation solutions to improve operational efficiency and reduce manual effort.
• Exposure to marketing technology platforms, CRM systems and customer data management practices.

Responsibilities

• Build and maintain audience segments and customer lists for campaign targeting across digital marketing platforms.
• Upload and manage first-party audiences across platforms such as LinkedIn Matched Audiences, Google Customer Match and other audience activation tools.
• Maintain suppression and exclusion lists to support campaign governance and targeting accuracy.
• Configure campaign tracking, including UTM creation, naming conventions and tracking parameters.
• Support the build, deployment and optimisation of YouTube advertising campaigns based on approved campaign briefs.
• Produce marketing performance reports, dashboards and visualisations that help stakeholders understand campaign effectiveness and identify opportunities for improvement.
• Configure video chapters, end screens, cards and calls-to-action to enhance audience engagement.
• Raising purchase orders and supporting supplier onboarding in line with procurement processes.
• Processing goods receipting activities and coordinating invoice approvals to ensure timely supplier payments.
• Maintaining marketing budget trackers and supporting campaign spend reconciliation.
• Managing campaign documentation, governance records and operational checklists to ensure quality, consistency and continuous improvement across global marketing activities.

Skills

Audience targeting

Campaign operations

Performance reporting

Marketing administration

Stakeholder management

Communication

Education

Degree in Marketing or related discipline

Tools

LinkedIn Campaign Manager

Google Ads

YouTube Advertising

GA4

Looker Studio

Job description

LRQA is seeking a Digital Marketing Executive for our Global Shared Services team in Kuala Lumpur. You will support delivery of digital marketing activities across global campaigns, managing audience targeting, campaign operations, performance reporting and governance.

The role collaborates with Digital, Regional and Business Marketing teams to ensure efficient campaigns and compliant execution. Ideal candidates have 2+ years in digital marketing operations, familiarity with LinkedIn, Google