Digital Marketing Associate

PERSOL Workforce Solutions Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 45,000 - 100,000; Full time

Job summary

PERSOL Workforce Solutions Malaysia Sdn Bhd is seeking a Marketing Specialist to plan and execute monthly scientific content for HCP digital and social channels, coordinating with dermatologists and KOLs to develop compliant material while supporting professional advocacy campaigns.

You will manage medical events, sampling, hospital retail programs, and ensure regulatory compliance, while analysing performance to optimise campaigns and stay ahead of market trends.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Healthcare or related field.
• 1-2 yrs in Pharma with digital marketing on social media.
• Experience managing events, KOLs and digital campaigns is an added advantage.
• Strong communication, project management and stakeholder management skills.
• Good analytical skills with the ability to track and interpret campaign performance.

Responsibilities

• Plan and execute monthly scientific and clinical content for HCP digital and social media channels.
• Coordinate with dermatologists, KOLs and medical advocates to develop compliance-approved content.
• Manage HCP digital engagement and support professional advocacy campaigns.
• Plan and execute university roadshows, hospital congresses, dermatological events and public health initiatives.
• Manage event logistics, booth setup, POSM and required compliance documentation.
• Coordinate sponsorships, HCP contracts and post-event reporting.
• Work closely with the Ethical Sales Team to align marketing activities with clinic and HCP coverage.
• Manage monthly medical sample forecasting, allocation and tracking.
• Monitor sample usage and minimize wastage.
• Develop and execute quarterly marketing programs for in-hospital pharmacies and retail channels.
• Plan and coordinate promotional campaigns, GWP and marketing gimmicks.
• Work with vendors and internal teams to ensure smooth campaign execution.
• Collaborate with Medical and Regulatory teams to ensure accuracy and compliance of marketing materials.
• Manage marketing material submissions through Veeva.
• Ensure all campaigns and external communications comply with regulatory and company guidelines.
• Monitor social media engagement, KOL performance and campaign effectiveness.
• Analyze campaign results and provide recommendations for optimization.
• Monitor market trends and competitor activities to identify growth opportunities.

Skills

Digital marketing

Content planning

KOL management

Event management

Stakeholder management

Analytics

Regulatory compliance

Education

Bachelor's Degree in Marketing/Communications/Healthcare

Tools

Veeva

Job description

Plan and execute monthly scientific and clinical content for HCP digital and social media channels.

Coordinate with dermatologists, KOLs and medical advocates to develop compliance-approved content.

Manage HCP digital engagement and support professional advocacy campaigns.

Medical Events & Congresses

Plan and execute university roadshows, hospital congresses, dermatological events and public health initiatives.

Manage event logistics, booth setup, POSM and required compliance documentation.

Coordinate sponsorships, HCP contracts and post-event reporting.

Field Force & Sampling Management

Work closely with the Ethical Sales Team to align marketing activities with clinic and HCP coverage.

Manage monthly medical sample forecasting, allocation and tracking.

Monitor sample usage and minimize wastage.

Hospital Retail Marketing

Develop and execute quarterly marketing programs for in-hospital pharmacies and retail channels.

Plan and coordinate promotional campaigns, GWP and marketing gimmicks.

Work with vendors and internal teams to ensure smooth campaign execution.

Regulatory & Content Compliance

Collaborate with Medical and Regulatory teams to ensure accuracy and compliance of marketing materials.

Manage marketing material submissions through Veeva.

Ensure all campaigns and external communications comply with regulatory and company guidelines.

Performance & Market Analysis

Monitor social media engagement, KOL performance and campaign effectiveness.

Analyze campaign results and provide recommendations for optimization.

Monitor market trends and competitor activities to identify growth opportunities.

Requirements

Bachelor’s Degree in Marketing, Communications, Business, Healthcare or a related field.

1-2yrs in Pharma industry with experience with Digital marketing in social media

Experience managing events, KOLs and digital campaigns is an added advantage.

Strong communication, project management and stakeholder management skills.

Good analytical skills with the ability to track and interpret campaign performance.

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.