Digital Marketer - CRM Manager

DOUBLE XL MARKETING SDN BHD; Selangor; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking a hybrid Digital Marketer & CRM Manager to own both sides of the marketing funnel: acquire customers through paid channels and retain them with targeted CRM messaging. You will run ad campaigns, build automated email/SMS flows, and use customer data to boost revenue.

This role combines strategic planning and hands-on execution across Meta, Google Ads, and CRM platforms, collaborating with design/content teams to deliver compelling campaigns and measurable results for the

Qualifications

• 3+ years managing digital ad campaigns and email/CRM marketing programs.
• Deep experience with CRM software and paid ad managers.
• Proficient with GA4 and Excel/Sheets.
• Strong mix of data-driven analytical skills, copywriting, and multi-channel planning.

Responsibilities

• CRM & Email Automation: Build automated flows, segment lists, and maintain data accuracy.
• Paid Ads & Acquisition: Launch and manage campaigns across Meta and Google Ads; track CAC/ROAS.
• Retention & Loyalty: Create loyalty programs and VIP rewards to reduce churn.
• Testing & Optimization: Run A/B tests on emails, ads, and landing pages.
• Analytics & Reporting: Track CAC, ROAS, LTV, open/click rates; deliver weekly reports.
• Tech & Content Ops: Ensure CRM/website CMS/ad platforms integrate smoothly with teams.

Skills

Digital marketing

CRM management

Analytics

Copywriting

Multi-channel campaigns

Tools

Klaviyo

HubSpot

ActiveCampaign

Salesforce

GA4

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a hybrid Digital Marketer & CRM Manager to own both sides of our marketing funnel: acquiring new customers through paid channels and retaining them through targeted CRM messaging. You will run our ad campaigns, build automated email/SMS flows, and use customer data to boost revenue and Customer Lifetime Value (LTV).

Key Responsibilities

• CRM & Email Automation: Build automated email/SMS flows (welcome sequences, abandoned carts, re-engagement), segment customer lists, and maintain database accuracy.
• Paid Ads & Acquisition: Launch and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads; track ad spend to hit CAC and ROAS targets.
• Retention & Loyalty: Create customer retention initiatives, loyalty perks, and VIP rewards to lower churn and drive repeat purchases.
• Testing & Optimization: Run continuous A/B tests on email subject lines, ad creative, messaging, and landing pages to boost overall conversion rates.
• Analytics & Reporting: Track key metrics (CAC, ROAS, LTV, open/click rates, churn) using GA4 and CRM tools, delivering simple weekly performance reports to management.
• Tech & Content Ops: Keep our CRM, website CMS, and ad platforms integrated smoothly while working with design/content team members on campaign assets.

Requirements

• Experience: 3+ years managing digital ad campaigns and email/CRM marketing programs.
• Platforms: Deep experience with CRM software (Klaviyo, HubSpot, ActiveCampaign, or Salesforce) and paid ad managers (Meta Ads, Google Ads).
• Analytics Tools: Proficient with Google Analytics 4 (GA4) and Excel/Google Sheets.
• Skillset: Strong mix of data-driven analytical skills, basic copywriting, and multi-channel campaign planning.