Growth-Driven Digital Marketer & CRM Manager

DOUBLE XL MARKETING SDN BHD; Selangor; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Jora Malaysia is seeking a hybrid Digital Marketer & CRM Manager to own both sides of the marketing funnel: acquire customers through paid channels and retain them with targeted CRM messaging. You will run ad campaigns, build automated email/SMS flows, and use customer data to boost revenue.

This role combines strategic planning and hands-on execution across Meta, Google Ads, and CRM platforms, collaborating with design/content teams to deliver compelling campaigns and measurable results for the

Qualifications

• 3+ years managing digital ad campaigns and email/CRM marketing programs.
• Deep experience with CRM software and paid ad managers.
• Proficient with GA4 and Excel/Sheets.
• Strong mix of data-driven analytical skills, copywriting, and multi-channel planning.

Responsibilities

• CRM & Email Automation: Build automated flows, segment lists, and maintain data accuracy.
• Paid Ads & Acquisition: Launch and manage campaigns across Meta and Google Ads; track CAC/ROAS.
• Retention & Loyalty: Create loyalty programs and VIP rewards to reduce churn.
• Testing & Optimization: Run A/B tests on emails, ads, and landing pages.
• Analytics & Reporting: Track CAC, ROAS, LTV, open/click rates; deliver weekly reports.
• Tech & Content Ops: Ensure CRM/website CMS/ad platforms integrate smoothly with teams.

Skills

Digital marketing

CRM management

Analytics

Copywriting

Multi-channel campaigns

Tools

Klaviyo

HubSpot

ActiveCampaign

Salesforce

GA4

Job description

Jora Malaysia is seeking a hybrid Digital Marketer & CRM Manager to own both sides of the marketing funnel: acquire customers through paid channels and retain them with targeted CRM messaging. You will run ad campaigns, build automated email/SMS flows, and use customer data to boost revenue.

This role combines strategic planning and hands-on execution across Meta, Google Ads, and CRM platforms, collaborating with design/content teams to deliver compelling campaigns and measurable results for the