Digital Content & Project Marketing Executive

Hunters International Sdn Bhd; Petaling Jaya; On-site; MYR 39,000 - 50,000; Full time

Job summary

Hunters International Sdn Bhd in Malaysia seeks a Digital Content & Project Marketing Executive to drive video content, social media campaigns, and creative marketing strategies for property project launches. You will plan, shoot, and edit short-form videos, craft compelling copy, and coordinate across project and sales teams to boost engagement and generate leads.

Proficiency in CapCut and Canva, with hands-on experience on TikTok, Instagram, Facebook and XHS, is essential.

Qualifications

• Strong digital and social media sense with the ability to shoot and edit short-form videos independently.
• Proficient with TikTok, Instagram, Facebook, and Xiaohongshu (XHS).
• Hands-on experience with video editing tools (CapCut, Canva) and comfort utilizing AI tools for content creation.
• Creative, proactive, fast-moving, and willing to experiment with new content formats.
• Bonus: Prior experience in real estate marketing is an advantage, but not compulsory.

Responsibilities

• Content Planning & Creation: Develop creative marketing ideas, project IP, and personal/agent branding content for property launches.
• Video Production: Plan, shoot, and edit short-form videos (TikTok, Instagram Reels, Facebook & YouTube Shorts).
• Copywriting & Scheduling: Write hooks, scripts, and captions while maintaining project content calendars.
• Trend & AI Integration: Turn current social trends into property content and leverage AI tools to optimize production.
• Campaign Support & Analytics: Work with Project & Sales teams on marketing campaigns and track performance metrics to boost engagement and leads.

Skills

Video editing

Social media management

Content creation

Tools

CapCut

Canva

TikTok

Instagram

Facebook

Xiaohongshu (XHS)

Job description

About the Company:

Founded in Singapore, the company is leadingreal estate agency operates as one of the region's largest listed real estate brokerages, delivering integrated services spanning residential, commercial, and industrial transactions, project marketing, investment sales, corporate leasing, and property valuation.

• Location: Petaling Jaya, Malaysia
• Work Mode: Work from Office
• Role: Digital Content & Project Marketing Executive

We are looking for a proactive Digital Content & Project Marketing Executive to drive video content, social media campaigns, and creative marketing strategies for the property project launches.

Key Responsibilities

• Content Planning & Creation: Develop creative marketing ideas, project IP, and personal/agent branding content for property launches.
• Video Production: Plan, shoot, and edit short-form videos (TikTok, Instagram Reels, Facebook & YouTube Shorts), including walkthroughs, talking-head videos, and lifestyle content.
• Copywriting & Scheduling: Write high-converting hooks, scripts, and captions while maintaining project content calendars.
• Trend & AI Integration: Turn current social trends into property content and leverage AI tools, CapCut, and Canva to optimize production.
• Campaign Support & Analytics: Work closely with Project & Sales teams on marketing campaigns and track performance metrics to boost engagement and drive leads.

Requirements & Qualifications

• Skills: Strong digital and social media sense with the ability to shoot and edit short-form videos independently.
• Platform Familiarity: Proficient with TikTok, Instagram, Facebook, and Xiaohongshu (XHS).
• Tools: Hands-on experience with video editing tools (CapCut, Canva) and comfort utilizing AI tools for content creation.
• Mindset: Creative, proactive, fast-moving, and willing to experiment with new content formats.
• Bonus: Prior experience in real estate marketing is an advantage, but not compulsory.

Remunerations

RM 3,500 - RM 4,500