Digital & Communications Specialist

Wawasan Open University [DU013(P)]; George Town; On-site; MYR 60,000 - 100,000; Full time

Job summary

Wawasan Open University in Penang invites applications for a dynamic digital communications professional. You will develop and execute digital and corporate communication strategies, create engaging content for social media, website, newsletters, and press materials.

The role focuses on media relations, stakeholder engagement, internal communications, and supporting digital marketing campaigns to boost brand awareness and lead generation.

Qualifications

• Bachelor’s Degree in Communications, Public Relations, Journalism, Digital Marketing, Marketing, Mass Communications or a related field.

Responsibilities

• Develop and execute digital and corporate communication strategies and campaigns.
• Create engaging content for social media, website, email newsletters and other digital platforms.
• Draft, edit and distribute press releases, media statements, corporate announcements, articles and other communication materials.
• Build and maintain relationships with media, stakeholders and external partners.
• Coordinate media enquiries, interviews, PR activities and media-related events.
• Monitor digital performance and media coverage, and provide insights and recommendations.

Skills

Digital marketing

Content creation

Copywriting

SEO

Education

Bachelor’s Degree in Communications or related field

Tools

Google Analytics GA4

Job description

We are expanding our team! Come and join us!

In line with its tagline, ‘Think Tomorrow’, the university is transforming its curriculum and delivery to prepare a future-ready workforce for the Fourth Industrial Revolution (IR 4.0).

We are looking for passionate and motivated talents to be part of our dynamic team, and nurture professional talents that can positively impact the nation.

As one of the country's pioneer institutions in Open Distance Learning, we welcome new team members who share our goal of being innovative, responsive and dedicated to the advancement of lifelong learning.

Key Responsibilities

Develop and execute digital and corporate communication strategies and campaigns.

Create engaging content for social media, website, email newsletters and other digital platforms.

Draft, edit and distribute press releases, media statements, corporate announcements, articles and other communication materials.

Build and maintain relationships with media, stakeholders and external partners.

Coordinate media enquiries, interviews, PR activities and media-related events.

Manage social media channels, including content planning, scheduling and community engagement.

Support digital marketing campaigns to enhance brand awareness, engagement and lead generation.

Develop written and visual content, including social media posts, articles, videos and promotional materials.

Support internal communications, corporate events and key institutional initiatives.

Monitor digital performance and media coverage, and provide insights and recommendations.

Ensure all digital and corporate communications are consistent with the organisation’s brand, tone and messaging.

Requirements

Bachelor’s Degree in Communications, Public Relations, Journalism, Digital Marketing, Marketing, Mass Communications or a related field.

3-5 years of relevant experience in digital communications, corporate communications, PR, media relations, content creation or digital marketing.

Strong press release writing, copywriting, editing and proofreading skills.

Excellent written and verbal communication skills in English.

Proficient in social media and digital communication platforms.

Knowledge of SEO, Google Analytics/GA4 and digital advertising is an advantage.

Strong interpersonal, stakeholder management and organizational skills.

Creative, proactive, detail-oriented and able to manage multiple projects and deadlines.

Experience in an educational institution is an added advantage.

Wholly owned by Wawasan Open University Sdn. Bhd. 200501018250 (700364-W)

Wawasan Open University (WOU) is a leading private institution of higher learning in Malaysia dedicated to adult learners. WOU also offers full-time degree programmes to fresh school-leavers. WOU strategically utilises information technology and a network of learning centres backed by a team of academicians to support our students throughout the nation. Its main campus is based in Penang.

Wholly owned by Wawasan Open University Sdn. Bhd. 200501018250 (700364-W)

Wawasan Open University (WOU) is a leading private institution of higher learning in Malaysia dedicated to adult learners. WOU also offers full-time degree programmes to fresh school-leavers. WOU strategically utilises information technology and a network of learning centres backed by a team of academicians to support our students throughout the nation. Its main campus is based in Penang.

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