Student Recruitment Executive / Senior Executive (Vernacular Channels)

City University Malaysia; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

City University Malaysia seeks a Student Recruitment Executive / Senior Executive (Vernacular Channels) to drive local student enrollment targeting Mandarin-speaking prospects. You will lead outreach to schools, conduct counseling sessions, and guide applicants from inquiry to registration.

The role requires 1–2 years in educational sales, a diploma or bachelor’s degree, and strong public speaking. Travel to schools and education fairs is expected, with a dynamic, target-driven mindset.

Qualifications

• Ownership of own transport is highly preferred.
• 1–2 years of experience in educational sales or student recruitment.
• Exceptional public speaking, pitch presentations and sales closing.
• Deep understanding of local education pathways (SPM/UEC/STPM).
• High energy, target-driven, resilient and self-motivated.

Responsibilities

• Meet and exceed monthly target of 5 student sign-ups.
• Conduct sales-driven counseling sessions for Mandarin-speaking prospects.
• Guide prospects through the sales funnel from inquiry to registration payment.
• Outreach to local schools to generate leads and deliver presentations.
• Attend education fairs and open days as brand ambassador.
• Create promotional content for local student demographics on social platforms.

Education

Diploma or Bachelor's Degree in Marketing/Business/Communications

Job description

Student Recruitment Executive / Senior Executive (Vernacular Channels)

To drive local student enrollment targets through aggressive front-end sales, secondary school outreach, and localized marketing. This role focuses strictly on lead generation, market engagement, and course counseling for the local Mandarin-speaking demographic across all academic levels (Foundation, Diploma, Degree, and Postgraduate).

Key responsibilities

Meet and exceed the mandatory minimum target of Five (5) successful student sign‑ups per month

Conduct persuasive, sales-driven course counseling sessions for prospective local students and parents from Mandarin-speaking backgrounds via walk‑ins, phone calls, WhatsApp, and face‑to‑face meetings

Drive prospects confidently through the sales funnel from initial inquiry to registration payment, before handing over confirmed applications to the internal Admissions Team for processing

Plan and execute regular outreach strategies to local Independent Chinese Secondary Schools (UEC / 独中) and National-type Secondary Schools (SMJK) to build relationships with school counselors, deliver student presentations, and harvest fresh student leads

Actively travel to attend specialized local education fairs, high school career roadshows, and public exhibitions

Represent the university at roadshows, engage crowds, and manage the setup of exhibition promotional booths to capture student data

Act as a primary brand ambassador during on-campus Open Days, Info Days, and school campus tours to convert warm inquiries into registrations

Create and manage engaging promotional content tailored for local student demographics across social media platforms (such as Xiaohongshu/Little Red Book and Facebook) to generate inbound sales leads

Monitor competitor sales tactics, payment changes, and promotional rebates affecting the local vernacular student market

About you

Possession of own transport is highly preferred to facilitate independent travel to local high schools and roadshows

Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Education, or a related field

Minimum 1–2 years of experience in educational sales, student recruitment, or commercial sales

Exceptional public speaking, pitch presentation, and sales closing capabilities

Deep understanding of the cultural nuances and educational pathways (SPM/UEC/STPM) of the local target markets

High energy, target‑driven mindset, high resilience, and self‑motivated

City University Malaysia is the gateway to a bright future for individuals who wish to acquire knowledge and unleash their potential to excel in the field of Science and Technology. We are making significant contributions to the development on our knowledge capital towards a sustainable future of the nation and the region. We are committed to be one of the leading centers of excellence in higher education and to be internationally recognized.

City University Malaysia is the gateway to a bright future for individuals who wish to acquire knowledge and unleash their potential to excel in the field of Science and Technology. We are making significant contributions to the development on our knowledge capital towards a sustainable future of the nation and the region. We are committed to be one of the leading centers of excellence in higher education and to be internationally recognized.