Data-Driven Media Planner & Campaign Strategist

IPG Mediabrands; Petaling Jaya; On-site; MYR 4,500 - 6,500; Full time

Job summary

IPG Mediabrands seeks a Media Planner responsible for planning across multiple channels and expanding media knowledge through training and vendor sessions. You will apply the client’s objectives to media recommendations and ensure alignment with strategy.

You will collaborate with internal teams to deliver excellent client results, monitor campaigns, and stay updated with industry updates and media partner changes. Training will be provided.

Qualifications

• Minimum Bachelor Degree in Mass Communication or related field.
• Good communication and presentation skills.
• Careful and meticulous.
• Self-starter and team player with ability to handle multiple projects.
• Able to work within timelines.
• Confident and able to handle demanding situations; training will be provided.

Responsibilities

• Understand the client’s objectives and advertising strategy.
• Co-develop marketing plans and projects with strategy and tactics.
• Research and analyze data using specialist industry resources.
• Identify target audiences and analyze their media habits.
• Assist budgets and estimating proposed media plans.
• Ensure approved media are executed and consistent.

Skills

Data-driven

Communication

Detail-oriented

Critical thinking

Resilient

Independent

Collaborative

Eager to learn

Education

Bachelor Degree in Mass Communication or related field

Job description

IPG Mediabrands seeks a Media Planner responsible for planning across multiple channels and expanding media knowledge through training and vendor sessions. You will apply the client’s objectives to media recommendations and ensure alignment with strategy.

You will collaborate with internal teams to deliver excellent client results, monitor campaigns, and stay updated with industry updates and media partner changes. Training will be provided.