Senior Planner (3-months contract)

IPG Mediabrands; Petaling Jaya; On-site; MYR 89,000 - 134,000; Full time

Job summary

IPG Mediabrands in Malaysia is seeking a Senior Media Planner to shape media strategies for client objectives across digital and traditional platforms. You will interpret data, translate insights into plans, and collaborate with teams to deliver high-quality media campaigns.

The role focuses on developing plans, monitoring performance, and optimizing campaigns within a 3-month project timeline, requiring strong communication and a proactive, organized approach.

Qualifications

• Bachelor Degree in Mass Communication, Marketing, or a related field.
• 3 - 5 years of experience in a media planning role.
• Strong communication and presentation skills.

Responsibilities

• Develop media plans that align with client business goals and advertising strategies.
• Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
• Evaluate media data and recommend effective media strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors and consumption patterns.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools and resources.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Skills

Communication & presentation

Analytical thinking

Team collaboration

Time management

Education

Bachelor Degree in Mass Communication, Marketing, or related field

Job description

The Senior Media Planner plays a key role in shaping media strategies that align with client objectives across both digital and traditional platforms. This position requires not only a solid understanding of media fundamentals and audience behaviors, but also the ability to interpret data and translate insights into effective media plans. Most importantly, a passion for media. This role will be supporting on a 3-months projects.

Key Responsibilities

• Develop media plans that align with client business goals and advertising strategies.
• Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
• Evaluate media data and recommend effective media strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors and consumption patterns.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools and resources.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Requirements

• Bachelor Degree in Mass Communication, Marketing, or a related field.
• 3 - 5 years of experience in a media planning role, preferably within an agency environment.
• Strong communication and presentation skills.
• Detail-oriented and organized, with the ability to manage multiple tasks efficiently.
• A proactive team player with a positive attitude and strong work ethic.
• Comfortable working under tight timelines and in a fast-paced setting.
• Able to handle high-pressure situations with professionalism.