Customer Value Management Senior Specialist

Maxis Broadband Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Medical

Education support

Loans

Dental

Phone Bill Allowance

Mobile Phone Subsidy

Job summary

Maxis Broadband Sdn Bhd is seeking a Customer Value Management Senior Specialist to own CVM strategy and P&L, driving ARPU/ARPA growth within the Postpaid base. You will lead high-impact campaigns, model customer behaviour, and steer the CVM technology stack with personalised, automated campaigns.

You will guide cross-functional teams across Marketing, IT and Finance to ensure strategic alignment, flawless execution, and data-driven decision making at the senior leadership level.

Qualifications

• 7+ years experience in CVM, CRM or marketing analytics.
• Proven ability to drive ARPU/ARPA growth through lifecycle strategies.
• Strong strategic thinking and communication skills.

Responsibilities

• Lead upsell, cross-sell and base migration campaigns to boost ARPU/ARPA.
• Develop and own CLM strategy and maximise customer lifetime value.
• Drive CVM tech stack evolution with personalisation and automation.
• Collaborate with Marketing, IT and Finance for aligned execution.
• Present analyses and strategic recommendations to senior leadership.

Skills

Analytical thinking

Customer segmentation

Predictive analytics

Campaign management

Cross-functional collaboration

Mentoring

Education

Bachelor's degree in Marketing/Business/Analytics/Economics

Job description

Customer Value Management Senior Specialist

As a subject matter expert, this role owns the strategy and P&L for driving ARPU/ARPA growth within the Postpaid base. The Senior Specialist will lead high-impact campaigns, leverage advanced analytics to model customer behaviour, and drive the evolution of the CVM technology stack.

Own the strategic planning, P&L, and roadmap for all upsell, cross-sell, and base migration campaigns to exceed ARPU/ARPA targets.

Develop and own the customer lifecycle management (CLM) strategy, using predictive analytics and segmentation to maximise customer lifetime value.

Lead the evolution of the CVM technology stack, driving enhancements to the personalisation and campaign automation capabilities.

Act as the senior business owner, guiding cross-functional teams (Marketing, IT, Finance) to ensure strategic alignment and flawless execution of complex initiatives.

Champion a data-driven culture, presenting deep-dive analyses and strategic recommendations to senior leadership to influence business decisions.

Mentor junior team members and act as the go-to expert on customer value management for the wider organisation.

Requirements:

Bachelor's Degree in Marketing, Business, Analytics, Economics or a related field.

Minimum 7 years of experience in Customer Value Management (CVM), CRM, Customer Lifecycle Management, Marketing Analytics, or a related commercial function.

Proven experience in driving ARPU/ARPA growth through upsell, cross-sell, retention, and customer lifecycle strategies.

Strong analytical skills with experience in customer segmentation, predictive analytics, and translating insights into business actions.

Experience managing end-to-end campaign planning, execution, and performance optimisation.

Excellent strategic thinking, communication, and presentation skills, with the ability to provide recommendations to senior leadership and mentor junior team members.

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. To realize our shared vision to become Malaysia's leading integrated telco, we have embedded the language of commitment, performance and possibilities to embody our culture values.

We embrace an innovative and digital-first mindset which our people thrive on, helping them realise their potential and contribute their unique skills to create amazing products and services for our customers.

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. To realize our shared vision to become Malaysia's leading integrated telco, we have embedded the language of commitment, performance and possibilities to embody our culture values.

We embrace an innovative and digital-first mindset which our people thrive on, helping them realise their potential and contribute their unique skills to create amazing products and services for our customers.

Perks and benefits Medical Education support Loans Dental Phone Bill Allowance, Mobile Phone Subsidy, Additi

What can I earn as a Management Specialist