Cross-Border E-commerce Director (APAC/US/EU)

Reolink; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Reolink is seeking an experienced E-commerce Operations Specialist to manage our cross-border storefronts across Australia, Europe, and the US. You will optimize product listings, conduct keyword research, and drive promotional campaigns to grow traffic and sales.

The role requires hands-on experience with major platforms (Amazon, Shopee, Lazada), strong analytics, and meticulous attention to detail to ensure policy compliance and smooth order fulfillment across markets.

Qualifications

• Bachelor’s degree required.
• Minimum 5 years hands-on e-commerce platform experience.
• Solid understanding of platform policies such as Amazon, Shopee, Lazada, etc.
• Cross-border e-commerce (B2C) experience is advantageous for AU/EU/US markets.
• Strong analytical skills to interpret sales data and optimize performance.
• Detail-oriented, responsible, and able to work independently in a fast-paced environment.

Responsibilities

• Manage and maintain the company’s e-commerce storefronts across multiple platforms, focusing on Australia and Europe & US markets.
• Upload product listings with high-quality titles, descriptions, and item specifics, aligned with target market preferences.
• Conduct keyword research and listing optimization to improve product visibility, search ranking, and conversion rates.
• Plan and execute promotional strategies tailored to target markets to drive traffic and sales growth.
• Monitor and process customer orders while coordinating fulfillment to meet platform-specific performance standards.
• Track and analyze sales performance, traffic, and conversion data across platforms, provide actionable insights and optimize pricing strategies.
• Ensure full compliance with each platform's policies to safeguard account health and business continuity.

Skills

E-commerce platform experience

Platform policies knowledge

Cross-border e-commerce

Analytical skills

Attention to detail

Independent worker

Education

Bachelor’s degree in any field

Job description

Reolink is seeking an experienced E-commerce Operations Specialist to manage our cross-border storefronts across Australia, Europe, and the US. You will optimize product listings, conduct keyword research, and drive promotional campaigns to grow traffic and sales.

The role requires hands-on experience with major platforms (Amazon, Shopee, Lazada), strong analytics, and meticulous attention to detail to ensure policy compliance and smooth order fulfillment across markets.