CRM Strategy Lead - Data-Driven Adoption (Malaysia)

Novo Nordisk A/S; Kuala Lumpur; On-site; MYR 200,000 - 320,000; Full time

Job summary

Novo Malaysia is seeking an experienced CRM Manager to own the CRM systems for Sales, Marketing, Market Access and Medical Affairs. Based in Kuala Lumpur, you will lead CRM strategy, drive adoption, ensure data quality and generate insights to sharpen commercial decisions.

You will collaborate with cross-functional teams and external vendors to optimize CRM functionality, deliver training, and drive digital transformation across the business.

Qualifications

• 7+ years in pharmaceutical CRM systems.
• Experience leading CRM rollouts and adoption strategies.
• Expertise aligning CRM functionality with business needs.
• Strong data management and reporting capabilities.
• Leadership across cross-functional teams and stakeholders.
• Knowledge of market segmentation in customer engagement.

Responsibilities

• Lead CRM implementation, integration and data quality across functions.
• Track CRM KPIs and build data-driven insights for commercial excellence.
• Design and deliver CRM training and ongoing user support.
• Collaborate with Sales, Marketing, Market Access and Medical, plus vendors.
• Identify automation and workflow improvements to boost efficiency.

Skills

CRM strategy

Salesforce/Veeva

Data management

Reporting & analytics

Cross-functional leadership

Process optimization

Digital transformation

Education

Bachelor’s or Master’s degree in Business/IT/Data Science/Finance

Tools

Salesforce

Veeva

Job description

Novo Malaysia is seeking an experienced CRM Manager to own the CRM systems for Sales, Marketing, Market Access and Medical Affairs. Based in Kuala Lumpur, you will lead CRM strategy, drive adoption, ensure data quality and generate insights to sharpen commercial decisions.

You will collaborate with cross-functional teams and external vendors to optimize CRM functionality, deliver training, and drive digital transformation across the business.