CRM Strategy Lead — Data-Driven Systems (Malaysia)

Novo Nordisk

Kuala Lumpur

On-site

MYR 180,000 - 260,000

Full time

3 days ago

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Job summary

Novo Nordisk Malaysia is seeking a CRM Manager who will own the CRM systems used by Sales, Marketing, Market Access and Medical Affairs. You will lead CRM strategy, drive adoption and ensure data quality to help teams decide and engage customers effectively.

Based in Kuala Lumpur, you will collaborate with cross‑functional stakeholders, roll out CRM enhancements, train users and track KPIs to boost commercial effectiveness while supporting people living with serious chronic diseases.

Qualifications

7+ years of experience in the pharmaceutical industry, specialising in CRM systems, sales force effectiveness and digital transformation.
Hands-on experience leading CRM rollouts, training programmes and adoption strategies.
Expertise in Salesforce, Veeva or a similar CRM platform, with ability to align system functionality with business needs.
Strong data management, reporting, and process optimisation skills.
Strong collaboration and leadership skills with cross-functional stakeholders and digital change.
Knowledge of market segmentation and its application to customer engagement strategies.

Responsibilities

Lead the implementation, integration and continuous improvement of CRM systems across functions.
Track CRM KPIs and build reports and data-driven insights to support commercial excellence.
Design and deliver CRM training and maintain high user engagement.
Partner with Sales, Marketing, Market Access, Medical and external vendors to optimise CRM functionality.
Identify and implement automation and workflow improvements to increase efficiency and engagement.