CRM Executive

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 17,000 - 30,000; Full time

Job summary

MR. D.I.Y. CLUB is seeking a motivated marketing professional to support loyalty campaigns, member communications, events and app content. You will assist with campaign ideation, basic copywriting, performance tracking and coordination with internal teams and external vendors.

Fresh graduates or up to 3 years' experience are welcome; strong organisational and communication skills are essential. You'll help update banners in the MR. D.I.Y.

Qualifications

• Fresh graduates or candidates with up to 3 years of relevant working experience are welcome to apply.
• Diploma or Degree in Marketing, Advertising, Business, Communications, Digital Marketing or a related field.
• Creative, organised and interested in marketing campaigns, events, loyalty programmes and customer engagement.
• Good communication, logical thinking, time management and problem-solving skills.
• Responsible, detail-oriented and able to coordinate effectively with different teams and external vendors.
• Basic proficiency in Microsoft Excel and PowerPoint.
• Familiarity with AI tools such as ChatGPT for research, brainstorming and content development.

Responsibilities

• Support the planning and execution of loyalty marketing campaigns, promotions and member communications across Push Notifications, EDM, WhatsApp and in-app messages.
• Assist with campaign ideation, basic copywriting, creative briefs and campaign performance tracking.
• Support member engagement activities, including events, workshops, roadshows and promotional activities, from planning and coordination to on-ground execution.
• Update campaign banners, promotions, event information and other relevant content in the MR. D.I.Y. CLUB mobile app.
• Monitor member feedback and coordinate with relevant teams to improve the mobile app and overall customer experience.
• Work closely with Customer Service to support enquiries related to membership, points, rewards and other loyalty programme matters.
• Coordinate with internal teams, designers, agencies and vendors to ensure campaign materials, operational matters and timelines are completed accordingly.
• Prepare basic campaign and marketing reports using Microsoft Excel and PowerPoint.
• Keep updated on marketing, social media, customer engagement and competitor trends.

Skills

Campaign planning

Copywriting

Event coordination

Content updates

Microsoft Excel

PowerPoint

CRM familiarity

Social media awareness

Adobe Illustrator

Adobe Photoshop

ChatGPT

Education

Diploma or Degree in Marketing/Advertising/Business/Communications/Digital Marketing

Tools

Microsoft Excel

PowerPoint

Adobe Illustrator

Adobe Photoshop

ChatGPT

Job description

Key Responsibilities

• Support the planning and execution of loyalty marketing campaigns, promotions and member communications across Push Notifications, EDM, WhatsApp and in-app messages.


• Assist with campaign ideation, basic copywriting, creative briefs and campaign performance tracking.


• Support member engagement activities, including events, workshops, roadshows and promotional activities, from planning and coordination to on-ground execution.


• Update campaign banners, promotions, event information and other relevant content in the MR. D.I.Y. CLUB mobile app.


• Monitor member feedback and coordinate with relevant teams to improve the mobile app and overall customer experience.


• Work closely with Customer Service to support enquiries related to membership, points, rewards and other loyalty programme matters.


• Coordinate with internal teams, designers, agencies and vendors to ensure campaign materials, operational matters and timelines are completed accordingly.


• Prepare basic campaign and marketing reports using Microsoft Excel and PowerPoint.


• Keep updated on marketing, social media, customer engagement and competitor trends.

Requirements

• Diploma or Degree in Marketing, Advertising, Business, Communications, Digital Marketing or a related field.


• Fresh graduates or candidates with up to 3 years of relevant working experience are welcome to apply.


• Creative, organised and interested in marketing campaigns, events, loyalty programmes and customer engagement.


• Good communication, logical thinking, time management and problem-solving skills.


• Responsible, detail-oriented and able to coordinate effectively with different teams and external vendors.


• Basic proficiency in Microsoft Excel and PowerPoint.


• Familiarity with AI tools such as ChatGPT for research, brainstorming and content development.


• Internship or working experience in Marketing, A&P, Digital Marketing, Events or Customer Engagement would be an added advantage.


• Basic knowledge of Adobe Illustrator and Adobe Photoshop would be an added advantage.


• Experience in copywriting, content creation or social media would be beneficial.


• Exposure to CRM, loyalty programmes or mobile app management would be an added advantage.

All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).

MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my

The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company’s motto of “Always Low Prices”.