CRM Data Analyst: Data Quality & AI-Driven Insights

SmartRecruiters, Inc.; George Town; Hybrid; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Great community

Volunteer days

Career development

Annual leave

Private medical cover

ShareMatch

Wellbeing program

Job summary

Informa TechTarget is seeking a detail-oriented CRM Data Analyst to join our Brand to Demand team. The role focuses on maintaining CRM data integrity through acquisition, processing, and validation activities.

You will work with Salesforce, Tableau or Power BI, perform data profiling, cleansing, and collaborate with data engineering and sales to ensure CRM accuracy and timely data delivery. The position supports hybrid work with in-office collaboration several days a week and options to work

Qualifications

• 3-4 years of experience in data sourcing, acquisition, or related research roles.
• Experience in data profiling, cleansing, and quality validation, ideally in Salesforce.
• Familiarity with data visualisation platforms like Tableau or Power BI is a plus.
• Ability to multitask and manage shifting priorities in a fast-paced environment.
• High attention to detail and strong focus on data accuracy.
• Commitment to continuous learning and adapting to new technologies and industry practices.

Responsibilities

• Acquire and cleanse data from CRM systems to ensure high quality and accuracy
• Validate incoming data to meet established standards and criteria
• Conduct comprehensive data profiling to identify and resolve data integrity issues
• Identify, troubleshoot, and correct data anomalies and discrepancies in the CRM
• Maintain thorough documentation of data sources, extraction processes, and flow diagrams
• Leverage ETL & AI tools for data acquisition, processing, and ingestion
• Schedule and manage data acquisition to ensure timely data availability
• Lead and manage some data maintenance projects for the CRM independently
• Stay current with evolving tools and best practices in data sourcing, processing and content preparation, including AI-driven solutions
• Collaborate with internal teams and clients to align data gathering efforts with business needs
• Partner with Data Engineering to promote scalability and process efficiency
• Build collaborative relationships with Informa TechTarget colleagues, vendors, and tech experts
• Become a trusted partner of the sales teams to ensure the CRM continues to be an accurate tool for sales success
• Proactively detect and manage risks impacting deliverables and timelines
• Ensure adherence to research methodologies and compliance standards
• Communicate with leadership to share insights, suggest improvements, and support operational excellence

Skills

Data quality

Data profiling

Attention to detail

Multitasking

Continuous learning

Tools

Salesforce

Tableau

Power BI

Job description

Informa TechTarget is seeking a detail-oriented CRM Data Analyst to join our Brand to Demand team. The role focuses on maintaining CRM data integrity through acquisition, processing, and validation activities.

You will work with Salesforce, Tableau or Power BI, perform data profiling, cleansing, and collaborate with data engineering and sales to ensure CRM accuracy and timely data delivery. The position supports hybrid work with in-office collaboration several days a week and options to work