Creator Engagement Lead — KOL & Affiliate Strategy (SEA)

Versuni; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Versuni in Malaysia and Singapore seeks a Creator Engagement Lead to own creator strategy and briefing across SG and MY, spanning KOLs, affiliates and livestream. You will partner with the Head of Marketing SEA to shape performance-driven campaigns and scale creator partnerships.

You will manage end-to-end creator programs, briefs, contracts, content review and live commerce execution, measuring KPIs like engagement, ROAS and GMV while optimizing incentives and calendars.

Qualifications

• 5–8 years in influencer, creator or affiliate marketing.
• 2+ years hands-on in TikTok Shop or social commerce affiliate programmes.
• Experience briefing and managing KOL, PR or MCN agencies, including storyboard review and post-edit feedback.
• Fluency in commerce content metrics: hook rate, VTR, CR, GMV, AOV, ROAS.
• Strong knowledge of SG and MY creator landscape across home, kitchen and lifestyle categories.

Responsibilities

• Define creator strategy for SG and MY across tiers.
• Manage end-to-end KOL execution with agencies.
• Track performance against marketing KPIs and flag winners for amplification.
• Develop content briefs including SKU angles and earnings potential.
• Oversee affiliate livestream scripts and host distribution.
• Co‑own creative review and feedback with Content Lead.

Skills

Influencer marketing

KOL management

Content briefing

PR/MCN management

Social commerce

English fluency

Multilingual advantage

Tools

TikTok Shop

Job description

Versuni in Malaysia and Singapore seeks a Creator Engagement Lead to own creator strategy and briefing across SG and MY, spanning KOLs, affiliates and livestream. You will partner with the Head of Marketing SEA to shape performance-driven campaigns and scale creator partnerships.

You will manage end-to-end creator programs, briefs, contracts, content review and live commerce execution, measuring KPIs like engagement, ROAS and GMV while optimizing incentives and calendars.