Creator Engagement Lead — KOL & Affiliate Strategy (SEA)

Versuni

Kuala Lumpur

On-site

MYR 180,000 - 300,000

Full time

14 days+
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Job summary

Versuni in Malaysia and Singapore seeks a Creator Engagement Lead to own creator strategy and briefing across SG and MY, spanning KOLs, affiliates and livestream. You will partner with the Head of Marketing SEA to shape performance-driven campaigns and scale creator partnerships.

You will manage end-to-end creator programs, briefs, contracts, content review and live commerce execution, measuring KPIs like engagement, ROAS and GMV while optimizing incentives and calendars.

Qualifications

  • 5–8 years in influencer, creator or affiliate marketing.
  • 2+ years hands-on in TikTok Shop or social commerce affiliate programmes.
  • Experience briefing and managing KOL, PR or MCN agencies, including storyboard review and post-edit feedback.
  • Fluency in commerce content metrics: hook rate, VTR, CR, GMV, AOV, ROAS.
  • Strong knowledge of SG and MY creator landscape across home, kitchen and lifestyle categories.

Responsibilities

  • Define creator strategy for SG and MY across tiers.
  • Manage end-to-end KOL execution with agencies.
  • Track performance against marketing KPIs and flag winners for amplification.
  • Develop content briefs including SKU angles and earnings potential.
  • Oversee affiliate livestream scripts and host distribution.
  • Co‑own creative review and feedback with Content Lead.

Skills

Influencer marketing
KOL management
Content briefing
PR/MCN management
Social commerce
English fluency
Multilingual advantage

Tools

TikTok Shop

Job description

Versuni in Malaysia and Singapore seeks a Creator Engagement Lead to own creator strategy and briefing across SG and MY, spanning KOLs, affiliates and livestream. You will partner with the Head of Marketing SEA to shape performance-driven campaigns and scale creator partnerships.

You will manage end-to-end creator programs, briefs, contracts, content review and live commerce execution, measuring KPIs like engagement, ROAS and GMV while optimizing incentives and calendars.

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