Affiliate & Creator Programme Specialist (RedNote/TikTok/Shopee)

SimplyGood; Petaling Jaya; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

SimplyGood, a Singapore-based startup, seeks an Affiliate & Creator Programme Specialist to scale affiliate and creator efforts across RedNote, TikTok Shop, Shopee, Lazada and our DTC channel in SEA (KL, Malaysia).

This hands-on role requires recruiting and activating creators, writing briefs, managing attribution, and reporting on what works. You will be measured by activated creators, profitable GMV, and intelligence quality.

Qualifications

• 3–4 years hands-on experience running an affiliate or creator programme in Malaysia/Singapore.

Responsibilities

• Execute and grow the affiliate and creator programme across RedNote, TikTok Shop, Shopee, Lazada, and DTC channel.
• Recruit, activate and retain creators; write briefs; manage attribution and reporting.
• Provide weekly performance scorecards with insights and recommendations.
• Manage commissions, onboarding funnel, and creator tiering.
• Coordinate livestreams and partnerships; ensure cross-channel usage rights.
• Collaborate with Ops and CRM to convert affiliate buyers to DTC subscribers.

Skills

Affiliate programme management

Creator recruitment

Attribution reporting

Livestream commerce

DTC / FMCG experience

SEA market knowledge

Mandarin language (optional)

Job description

(Hybrid, Malaysia)

Position: Affiliate & Creator Programme Specialist (RedNote, TikTok Shop, Shopee, Lazada, DTC) Location: Remote - SEA (KL, Malaysia) Type: Full-Time Contract (Hybrid) Reports to: Ecommerce Marketing Manager (Singapore HQ)

About SimplyGood

SimplyGood is a fast-growing Singapore-based startup on a mission to make green living simple, effective, and affordable. We create waterless, plastic-free cleaning products like laundry detergent sheets and refill tablets, designed for modern, eco-conscious households. Our growth spans DTC, marketplaces, and subscriptions, with a focus on performance marketing, innovation, and global expansion.

We are looking for an experienced Affiliate & Creator Programme Specialist to grow profitable GMV through creators and affiliates across RedNote, TikTok Shop, Shopee, Lazada and our DTC channel. If you are excited about rolling up your sleeves to turn a scattered creator base into a measurable, scaling performance engine, we would love to hear from you.

About the Role

As our Affiliate & Creator Programme Specialist, you run SimplyGood's affiliate and creator programme hands-on across RedNote, TikTok Shop, Shopee, Lazada (SG + MY) and DTC.

This is a hands-on role. You bring the experience to diagnose the programme honestly, then do the work to rebuild and scale it: recruit and activate creators, write briefs, manage attribution, and report back on what is working and what is not.

You will be measured on activated creators and profitable affiliate GMV, plus the quality of the intelligence you surface, not on recruitment volume or videos posted.

You will be responsible for:

• Programme execution and growth
• Creator recruitment, activation and retention
• Brief quality and creative direction
• Attribution, reporting and diagnostics
• Livestream and partnership execution
• Creator Sourcing & Content Briefing
• Run the affiliate and creator programme hands-on across RedNote, TikTok Shop, Shopee, Lazada (SG + MY) and DTC creator UGC
• Recruit creators against SG and MY targets
• Own the onboarding funnel from first outreach to first attributed sale, and fix the drop-off points that leave recruited creators dormant
• Run creator tiering (Bronze to Platinum / KOL) with clear upgrade and offboarding criteria based on conversion data
• Manage commission structures within SimplyGood governance, and model every offer to margin before it launches

Brief Quality & Creative Direction

• Own affiliate and creator brief quality
• Every brief must carry: ICP target, hook angle, mandatory and forbidden claims, format spec, usage rights, and compensation terms
• Enforce cross-channel deployment so every piece is usable across at least three channels, with paid usage rights secured up front
• Feed the best-performing affiliate hooks into the Meta paid pipeline and organic content briefs

Attribution, Reporting & Diagnostics (the "tell us what is working" mandate)

• Build and maintain the affiliate performance model: activation rate, per-creator GMV, commission cost, attributed AOV, and CM3 after commission and fulfilment
• Build clean attribution by creator and entry point so every affiliate order is traceable, including where native tools fall short
• Deliver a weekly affiliate scorecard: active vs recruited, GMV by tier, commission spend, CM3, top and bottom performers, and what you are changing
• Surface clear recommendations, not just data

Livestream & Partnerships

• Run livestream mechanics and manage partner and agency relationships against attributable GMV and margin, not hours streamed
• Structure creator, KOL and livestreamer deals within commission and budget governance, escalating above-threshold commitments

Cross-Functional Collaboration

• Coordinate creator pricing and promo timing with the Marketplace Specialist to prevent channel cannibalisation
• Coordinate seeding and fulfilment readiness with Ops, and work with CRM to convert affiliate-acquired buyers into DTC subscribers

Creator Sourcing & Content Briefing

• Proactively search for and shortlist creators across TikTok, Instagram, and marketplace platforms who fit our target ICP and content style
• Manage creator content spend within an allocated monthly budget, negotiating rates that stay within approved thresholds per creator/tier
• Brief and direct creators using SimplyGood's standard scripts and shot lists, ensuring mandatory claims, forbidden claims, hook angles, and format specs are followed exactly
• Review submitted content against the script before approving payment, flagging deviations for revision
• Track cost-per-piece and cost-per-activated-creator to keep sourcing spend accountable against GMV and content output targets

Requirements

• 3-4 years hands-on experience running an affiliate or creator programme on TikTok Shop, Shopee, and RedNote in Malaysia/Singapore (owning it, not assisting)
• Must have experience on RedNote/Xiaohongshu (Ideally able to communicate in Mandarin)
• Proven results of activation lift, affiliate GMV growth, or a programme you built and scaled
• Strong commercial and margin mindset - you think in payback, commission cost and contribution, not follower counts, and can build the model yourself
• Ability to build attribution and reporting that produces clear answers, even when native tools are messy
• Hands-on command of brief writing and short-form creative direction that converts in-feed
• Livestream commerce and partnership experience
• Prior DTC or FMCG experience
• Strong understanding of Southeast Asia creator and marketplace ecosystems (SG and MY)
• Self-driven, structured, and able to work independently in a remote team

Why Join Us

• High-autonomy, performance-focused culture, with real ownership of a growth channel
• Competitive salary + performance component
• Be part of a purpose-driven startup making an environmental impact

Only applicants with proven, hands-on affiliate or creator programme experience on RedNote, TikTok Shop, Shopee, or Lazada will be considered.