Creator Communities & Content Strategy Manager

L'Oréal; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

L’Oréal Malaysia is seeking a Content & Advocacy Manager to build long-lasting relationships with creators and influencers, amplify the brand message, and drive organic engagement across platforms.

Reporting to the Marketing Director, you will identify creator communities, design campaigns, and balance paid promotion with authentic content while tracking outcomes. The role requires at least 5 years in marketing, strong English skills, and a track record in multinational settings.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum 5 years proven experience in marketing, ideally in multinational / FMCG / e-commerce / Retail.
• Strong English proficiency and excellent presentation skills.
• Experience in trade marketing and/or brand marketing.
• Proficient in Excel and PowerPoint; solid data analysis abilities.
• Detail-oriented with strong project management capabilities.

Responsibilities

• Build and manage creator communities with diverse influencers.
• Design and execute engaging content campaigns and brand experiences.
• Amplify content through organic and paid channels to maximize reach.
• Track, analyse, and report on campaign performance and ROI.

Skills

English proficiency

Presentation skills

Communication

Project management

Creative problem solving

MS Office

Trade marketing

Brand marketing

Education

Bachelor’s degree in marketing, Business Management, Mass Communication, PR or related field

Tools

MS Office

Job description

L’Oréal Malaysia is seeking a Content & Advocacy Manager to build long-lasting relationships with creators and influencers, amplify the brand message, and drive organic engagement across platforms.

Reporting to the Marketing Director, you will identify creator communities, design campaigns, and balance paid promotion with authentic content while tracking outcomes. The role requires at least 5 years in marketing, strong English skills, and a track record in multinational settings.