Creative Marketing (D2C Fashion)

NASTY Holding; Petaling Jaya; On-site; MYR 50,000 - 70,000; Full time

Job summary

NASTY Holding is launching a new direct-to-consumer mens wear brand and is seeking a Creative Marketer to lead innovative marketing campaigns. This role requires someone with experience in fashion marketing and a knack for creative storytelling.

Join our internationally diverse team to help shape a brand identity focused on the Middle East and European markets. You'll have the opportunity to develop measurable marketing strategies and directly contribute to the brand's growth.

Qualifications

• Experience in fashion or lifestyle marketing, particularly mens wear.
• Strong creative skills with a strategic mindset.
• Understanding of digital channels and D2C market growth.

Responsibilities

• Build and execute creative marketing campaigns for the mens wear brand.
• Shape brand identity and storytelling for a global audience.
• Work closely with design to align marketing strategies.

Skills

Experience in fashion or lifestyle marketing

Strong creative skills

Understanding of D2C brand growth

Ability to deliver measurable results

Job description

We are launching a new direct-to-consumer mens wear brand and are looking for a Creative Marketer who understands fashion, branding, and marketing execution.

What Youll Do

• Build and execute creative marketing campaigns for our mens wear brand.
• Shape the brand identity and storytelling for a global audience.
• Work closely with the design team to align seasonal drops with marketing strategy.
• Manage content creation, influencer partnerships, and digital campaigns.
• Drive brand awareness, engagement, and customer acquisition.

What Were Looking For

• Experience in fashion or lifestyle marketing (mens wear a plus).
• Strong creative skills with a strategic mindset.
• Understanding of D2C brand growth and digital channels.
• Ability to deliver both creativity and measurable results.

Why Join Us?

• Be part of building a global fashion brand from Malaysia, focused on the Middle East and European markets.
• Gain hands‑on experience in shaping a brand from day one strategy, campaigns, and execution.
• Build a world‑class portfolio that will stand out in the fashion and marketing industry.
• Work closely with an international team and gain exposure to global fashion standards.
• Accelerate your career growth by taking ownership, making decisions, and driving impact in a fast‑scaling D2C brand.
• A unique chance to combine creativity with business growth, learning how to market and scale a fashion brand globally.

Who This Role is Perfect For

• Young, ambitious marketers who want to grow fast in fashion branding.
• Creatives who want to see their ideas executed on a global stage.
• Talent looking to combine fashion, marketing, and entrepreneurship into one role.

Disclaimer

This Fashion brand is a completely new brand, unrelated to our current Products.