Copywriter

dentsu; Kampung Malaysia Tambahan; Hybrid; MYR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible hybrid working arrangement

Volunteer leave – One Day for Change

Wellness days off—3 per year

Job summary

Dentsu Creative is seeking a Copywriter/Senior Copywriter to turn insights and briefs into compelling storytelling. You will shape brand voice across channels, delivering culturally relevant, strategically sound work.

You will develop copy for integrated campaigns, collaborating with art directors and strategists to bring ideas from concept to execution. The role emphasizes high-quality English copy, cross-team collaboration, and a passion for storytelling.

Qualifications

• Degree in Marketing, Advertising, Communications, or a related field or equivalent professional experience.
• Proven experience as a Copywriter within an agency or creative environment with a strong portfolio across channels.
• Strong English writing and communication skills; Bahasa Malaysia proficiency is a plus.

Responsibilities

• Develop copy and creative concepts across integrated campaigns, social, digital, film, activations, and brand touchpoints.
• Write and edit high-quality English copy across formats and channels, aligned with brand tone.
• Collaborate with Art Directors, Creative Directors, strategists, and multidisciplinary teams to bring ideas to life.

Skills

Copywriting

Agency experience

English writing

Bahasa Malaysia

Concept development

Presentation skills

Team collaboration

Creative pitches

Education

Degree in Marketing/Advertising/Communications

Job description

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Dentsu Creative operates in over 21 markets worldwide with more than 2,200 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like:

As a Copywriter/ Senior Copywriter, you will turn insights, briefs, and business challenges into compelling creative ideas and clear, engaging storytelling. You’ll help shape the voice of brands across different channels, creating work that is culturally relevant, strategically sound, and meaningful to the audience.

Your day-to-day involves developing copy and creative concepts across integrated campaigns, social, digital, film, activations, and other brand touchpoints. You’ll work closely with Art Directors, Creative Directors, strategists, and wider creative teams to bring ideas to life, from the initial concept through to final execution.

You’ll also contribute to raising the quality of creative work within the team — bringing fresh thinking to briefs, sharing ideas and perspectives, and helping ensure every piece of work is well-crafted, relevant, and purposeful.

Core responsibilities include:

• Develop compelling creative concepts and narratives from brief through to execution, including headlines, campaign platforms, scripts, storyboards, social content, digital copy, and other brand communications.
• Write and edit high-quality English copy across different formats and channels, ensuring the work is clear, engaging, distinctive, and aligned with the brand’s tone of voice.
• Collaborate closely with Art Directors, Creative Directors, strategists, and multidisciplinary teams to develop integrated creative ideas where copy and visual expression work cohesively together.
• Challenge briefs and translate consumer insights, cultural trends, and business objectives into fresh and relevant creative ideas that address the client’s needs and stand out in the market.
• Present and articulate creative concepts confidently to internal stakeholders and clients, responding constructively to feedback and refining work through different stages of development.
• Contribute to creative pitches and new business opportunities by developing creative territories, campaign narratives, and presentation materials that demonstrate a strong understanding of the brand, audience, and business challenge.
• Provide support and constructive input to junior creatives where relevant, sharing knowledge and contributing to a collaborative and creative team environment.
• Stay curious and culturally connected, bringing new perspectives, emerging trends, consumer behaviours, and creative inspiration into the work.

A bit about you:

• Degree in Marketing, Advertising, Communications, or a related field, or equivalent professional experience.
• Proven experience as a Copywriter within an agency or creative environment, with a strong portfolio showcasing integrated campaigns and creative work across multiple channels.
• Strong English writing and communication skills, with the ability to develop clear, engaging, and creative copy across different formats. Bahasa Malaysia proficiency would be an added advantage.
• Strong ability to turn strategic briefs, consumer insights, and business challenges into distinctive creative concepts, compelling narratives, and impactful copy.
• Confident communicator and presenter who can articulate creative thinking, collaborate with stakeholders, respond to feedback, and effectively present ideas.
• Experience working closely with Art Directors, Creative Directors, strategists, and multidisciplinary teams to develop integrated creative work.
• Experience contributing to creative pitches and new business presentations, with the ability to take ideas from initial concept through to execution.
• Strong understanding of different communication channels and how to adapt tone, messaging, and storytelling for different audiences and platforms.
• Passionate about creativity, culture, brands, and storytelling, with a strong eye for detail and a desire to produce work that is both creatively strong and effective.
• Experience contributing to or leading creative pitches and new business presentations, with the ability to develop ideas from initial concept through to execution.

What’s in it for you:

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.