Content Strategy Lead — Influencer Campaigns

WPP Media Limited; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

WPP Media Limited is seeking a Senior Executive, Content Planning to lead day-to-day management and delivery of local and regional content and influencer campaigns. You will translate client objectives into creator-first strategies and drive campaigns that achieve KPIs.

The role requires strong organization, proactive mindset, and collaboration across Campaign Management, Strategy, Creative, Media, and Analytics to ensure seamless delivery and measurable results for our clients in Malaysia.

Qualifications

• 2 to 3 years' experience in influencer marketing, social strategy, or integrated communications.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Excellent strategic thinking, analytical, and storytelling skills.
• Strong analytical, presentation, and communication skills.
• Experience using creator discovery and analytics tools is an advantage.
• Highly organised with strong attention to detail.
• Advanced proficiency in PowerPoint, Word and Excel.

Responsibilities

• Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes.
• Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
• Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning.
• Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit.
• Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts.
• Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning.
• Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns.
• Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients.
• Support any new business development.

Skills

Influencer marketing

Strategic thinking

Analytical skills

Storytelling skills

Presentation skills

PowerPoint

Excel

MS Word

Tools

Creator discovery tools

Analytics tools

Job description

WPP Media Limited is seeking a Senior Executive, Content Planning to lead day-to-day management and delivery of local and regional content and influencer campaigns. You will translate client objectives into creator-first strategies and drive campaigns that achieve KPIs.

The role requires strong organization, proactive mindset, and collaboration across Campaign Management, Strategy, Creative, Media, and Analytics to ensure seamless delivery and measurable results for our clients in Malaysia.