Senior Executive, Content Planning

WPP Media Limited; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

WPP Media Limited is seeking a Senior Executive, Content Planning to lead day-to-day management and delivery of local and regional content and influencer campaigns. You will translate client objectives into creator-first strategies and drive campaigns that achieve KPIs.

The role requires strong organization, proactive mindset, and collaboration across Campaign Management, Strategy, Creative, Media, and Analytics to ensure seamless delivery and measurable results for our clients in Malaysia.

Qualifications

• 2 to 3 years' experience in influencer marketing, social strategy, or integrated communications.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Excellent strategic thinking, analytical, and storytelling skills.
• Strong analytical, presentation, and communication skills.
• Experience using creator discovery and analytics tools is an advantage.
• Highly organised with strong attention to detail.
• Advanced proficiency in PowerPoint, Word and Excel.

Responsibilities

• Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes.
• Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
• Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning.
• Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit.
• Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts.
• Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning.
• Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns.
• Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients.
• Support any new business development.

Skills

Influencer marketing

Strategic thinking

Analytical skills

Storytelling skills

Presentation skills

PowerPoint

Excel

MS Word

Tools

Creator discovery tools

Analytics tools

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are seeking aSenior Executive, Content Planning who willbe responsible for the day-to-day management and delivery of local and regional content & influencer campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented andachievetheir intended KPIs. Strong attention to detail, organizational skills, and a proactive attitude are essential to driving the success of our digital content initiatives.

In This Role, Your Responsibilities Include

• Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes.
• Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
• Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning.
• Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit.
• Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts.
• Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning.
• Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns.
• Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients.
• Support any new business development.

Minimum Qualifications

• 2 to 3 years' experience in influencer marketing, social strategy, or integrated communications.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Excellent strategic thinking, analytical, and storytelling skills.
• Strong analytical, presentation, and communication skills.
• Experience using creator discovery and analytics tools is an advantage.
• Highly organised with strong attention to detail.
• Advanced proficiency in PowerPoint, Word and Excel.

Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.