Content Strategist & Copywriter (Social Commerce)

LAO BAN NIANG (M) SDN. BHD.; Nilai; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

EPF, SOCSO, EIS contributions

Annual Increment

Performance Bonus

Medical Leave

Compassionate Leave

Job summary

LAO BAN NIANG (M) SDN. BHD. seeks a Content Strategist & Copywriter to craft angles, scripts and narratives for LadyBossFoodie & Auntie Chia's across TikTok, XHS, Instagram and Facebook.

You’ll shape storytelling that connects with a Chinese-speaking audience and drives sales. You will collaborate with founders, videographers and editors to turn insights into high-performing video content, balancing brand voice with platform dynamics and business outcomes.

Qualifications

• Minimum 2 years experience in content marketing, copywriting or social media.
• Strong writing ability in Chinese as our target audience is Chinese.
• Understanding of short-form video storytelling.
• Familiarity with TikTok, Instagram Reels or XHS content dynamics.
• Able to translate product benefits into relatable consumer narratives.
• Strong curiosity towards why certain content performs better than others.

Responsibilities

• Content Direction & Idea Generation: Generate weekly content POV angles grounded in audience behaviour and platform trends.
• Translate brand positioning into repeatable content formats and narrative structures.
• Build and maintain a structured idea bank of video topics, hooks and storytelling angles.
• Identify high-performing patterns and expand them into scalable content frameworks.
• Research social commerce trends across TikTok, XHS and Instagram.
• Script Writing & Narrative Development: Write short-form video scripts designed for high retention and engagement.
• Craft strong opening hooks and emotional storytelling aligned with brand voice.
• Develop narrative structures that naturally integrate product positioning.
• Collaborate with videographer during production to ensure the script translates well on camera.
• Content Performance & Iteration: Monitor video performance metrics including retention and engagement.
• Analyse which hooks and narratives drive the strongest response.
• Continuously refine storytelling frameworks based on real platform behaviour.
• Expand successful angles into multiple variations and formats.

Skills

Content Strategy

Copywriting

Short-form video storytelling

Chinese writing

Content marketing

Tools

TikTok

Instagram Reels

XHS

Job description

Content Strategist & Copywriter (Social Commerce)

As a Content Strategist & Copywriter, you will be responsible for developing the content angles, scripts and narrative directions that drive brand growth and sales for LadyBossFoodie & Auntie Chia’s across TikTok, Instagram, Facebook and 小红书 (XHS).

This role sits at the intersection of storytelling, platform behaviour and commercial thinking. You will translate brand positioning into video ideas, hooks and creator‑ready content frameworks that perform across social commerce platforms.

You’ll work closely with the founders and videographer to turn insights into high-performing video content that resonates with our audience and converts into sales.

This role is ideal for someone who loves understanding people, spotting content opportunities and crafting narratives that feel natural, emotional and engaging.

Areas of Responsibility

1. Content Direction & Idea Generation (40%)

Generate weekly content POV angles grounded in audience behaviour and platform trends

Translate brand positioning into repeatable content formats and narrative structures

Build and maintain a structured idea bank of video topics, hooks and storytelling angles

Identify high-performing patterns and expand them into scalable content frameworks

Research social commerce trends across TikTok, XHS and Instagram

2. Script Writing & Narrative Development (40%)

Write short-form video scripts designed for high retention and engagement

Craft strong opening hooks and emotional storytelling aligned with brand voice

Develop narrative structures that naturally integrate product positioning

Collaborate with videographer during production to ensure the script translates well on camera

3. Content Performance & Iteration (20%)

Monitor video performance metrics including retention and engagement

Analyse which hooks and narratives drive the strongest response

Continuously refine storytelling frameworks based on real platform behaviour

Expand successful angles into multiple variations and formats

Requirements

Minimum 2 years experience in content marketing, copywriting or social media

Strong writing ability in Chinese as our target audience is Chinese

Understanding of short-form video storytelling

Familiarity with TikTok, Instagram Reels or XHS content dynamics

Able to translate product benefits into relatable consumer narratives

Strong curiosity towards why certain content performs better than others

Ideal T-Shape Indicators (Highly Valued)

Demonstrated ability to craft strong hooks and engaging video narratives

Understanding of how content drives commerce in social platforms

Ability to connect storytelling with business outcomes

Natural instinct for identifying relatable life situations and emotional triggers

Genuine interest in food, lifestyle and consumer brands

You will be supported by:

You will work closely with the founders, who will provide strategic direction on brand positioning, audience insight and product USP.

You will collaborate directly with the videographer and editor to turn scripts into finished content.

You will have the freedom to experiment with different storytelling angles and content formats while learning from real performance data.

Remote working hybrid ( 4 days in office, 1 day WFH)

EPF, SOCSO, EIS Contribution

Annual Increment

Performance Bonus

Medical Leave

Compassionate Leave

A Challenging Industry — Where You Truly Grow

We are in a omni-channel industry where market is fast, volatile and unforgiving. Campaigns fail, algorithm change, targets move. We don't complain, we adjust.

We don’t see challenges as pressure. We see them as growth opportunities. If you want a place to stretch your thinking, solve real problems, and grow through experience, you’ll feel at home here.

Growth doesn’t happen in comfort. It happens when you choose to step up.

Professional Team Built On Standards & Support

We are not a “family business.” We are a team of capable people and professionals who care deeply about our work.

We believe in [Ownership over excuses], [Honest feedback over silent harmony], [Efficiency over drama], [Raising standards together]

You won’t be micromanaged. You will be trusted with context and supported to deliver your best. We push each other to grow, but we also lift each other up.

Growth Is Earned Through Impact
In here career growth isn’t about how long you stay. It’s about how much impact you create.

If your work speaks for itself, if you think proactively, if you care about outcomes:

You’ll grow faster than you expect.

We believe capable people shouldn’t be boxed in. You’ll have space to lead when you’re ready.

A Chapter of Acceleration

We don't promise forever, but we promise growth. Your time here should stretch you, sharpen you and level you up. When you grow = we grow, when you're ready for your next arena, we'll celebrate it.

You’ll Thrive Here If You:

Prefer autonomy over hand-holding

Take feedback with maturity

Care about delivering meaningful results

Can work with clarity even when everything isn’t perfect

Want to be surrounded by capable, driven teammates

If you’re ready to grow with purpose — we’d love to meet you