CONTENT - SOCIAL DEVELOPMENT EXECUTIVE (SENIOR)

CÔNG TY TNHH FASTECH ASIA; Ipoh; On-site; MYR 72,000 - 90,000; Full time

Job summary

Coolmate, a fast-growing Vietnamese fashion startup, seeks a Content & Social Development Executive (Senior) in Malaysia to build a scalable content ecosystem that drives attention, engagement, and revenue across TikTok Shop, Shopee and our Website.

You will develop the content strategy for Malaysia, maintain the Malaysia Content Bible, and coordinate production from teams, creators, affiliates, communities and UGC.

Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Build and maintain the Malaysia Content Bible.
• Coordinate content resources from Production Team, Creators, Affiliates, Communities, and UGC.
• Plan weekly content production and distribution across TikTok, Instagram, Shopee, and relevant platforms.
• Monitor content performance and identify high-performing formats.
• Collaborate with the Performance Marketing Team to scale winning content.

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

CONTENT - SOCIAL DEVELOPMENT EXECUTIVE (SENIOR)

Coolmate is a fast-growing Vietnamese fashion startup that provides high-quality apparel for both men and women, backed by our commitment to delivering a 100% customer satisfaction experience.

We are currently looking for a Content & Social Development Excutive (Senior) to join our team. This is an exciting opportunity to kick-start your career, gain hands-on experience in community marketing, and contribute to Coolmate's continued growth while making a meaningful impact on our sports community initiatives.

Role Purpose
The Content & Social Development Executive is responsible for building and scaling a content ecosystem that helps establish Coolmate as a widely recognized Performance Lifestyle brand in Malaysia.
This role transforms Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.
• Coordinate content resources from:

• Production Team
• Creators
• Affiliates
• Communities
• User-Generated Content (UGC)

• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.
• Authority & Decision-Making Rights
• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.
• Key KPIs
  Content KPIs
• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Reporting Requirements
• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations