Content & Product Marketing Catalyst (Chinese Content)

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a marketing professional to support the planning and execution of PayTV product and Chinese content campaigns. You will work with product, content, brand, digital, social media and content partners to translate strategies into effective go-to-market activities.

You will also assist in trade marketing, sales materials, and campaigns across stores and events, while developing messaging based on audience insights and market trends.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• Minimum 2–3 years of progressive marketing experience.
• Strong written and verbal communication skills in English and Bahasa Malaysia.

Responsibilities

• Support planning and execution of marketing campaigns for Astro PayTV products and Chinese content.
• Coordinate with product, content, brand, digital, social media and content partners to translate plans into GTM activities.
• Support development of campaign messaging and value propositions based on insights.
• Develop trade marketing materials to support customer acquisition and frontline communication.
• Monitor campaign performance and provide learnings for future initiatives.

Skills

Content marketing

Entertainment marketing

Digital platforms

Media

Streaming

Consumer brands

Telecommunications

Communication skills

Bilingual: English & Bahasa Malaysia

Education

Bachelor's Degree in Marketing

Job description

Astro Malaysia Holdings Berhad is seeking a marketing professional to support the planning and execution of PayTV product and Chinese content campaigns. You will work with product, content, brand, digital, social media and content partners to translate strategies into effective go-to-market activities.

You will also assist in trade marketing, sales materials, and campaigns across stores and events, while developing messaging based on audience insights and market trends.