Content Producer

Involve Asia; Kuala Lumpur; On-site; MYR 60,000 - 72,000; Full time

Job summary

Involve Asia in Kuala Lumpur is seeking a creative content creator to own end-to-end short-form video production for Cashiu, from concept to posting.

You’ll shoot, edit on smartphone-first setups, appear on camera, and guide other creators while tracking performance and optimizing for app installs.

If you can turn saving money into entertaining content and keep up with trends, join us.

Qualifications

• 1-3 years of content creation experience or strong portfolio.
• Portfolio showing organic growth and analytics screenshots.
• Comfortable on camera and able to write in Manglish when needed.

Responsibilities

• Own concepts and scripts for short-form video (TikTok, Instagram Reels).
• Shoot and edit content using smartphone-first setup in-office.
• Appear on camera regularly and direct others when needed.
• Turn saving money into entertaining content: skits, POVs, trends, hacks.
• Post and schedule content on TikTok and Instagram; write captions; engage with comments.
• Spot trends early and adapt them to Cashiu's voice within days.
• Review analytics weekly (hook rate, watch time, installs) and plan tests.
• Deliver a steady weekly output: 3–5 videos per week with planned and trend-driven content.

Skills

Content creation

Short-form video

Scripting

Analytics & measurement

Creative storytelling

On-screen presence

Tools

TikTok

Instagram Reels

Video editing software

Job description

About The Role

We're looking for a creator who can make saving money genuinely entertaining. Your content has one job: get people to try Cashiu. You'll own short-form video end to end, from idea to posted, and track which videos drive views and app installs, so we can double down on what works.

About The Role

We're looking for a creator who can make saving money genuinely entertaining. Your content has one job: get people to try Cashiu. You'll own short-form video end to end, from idea to posted, and track which videos drive views and app installs, so we can double down on what works.

About Cashiu

Cashiu turns everyday online shopping into real cashback. Copy a product link, paste it in, shop as usual, and get cash back automatically. We're part of Involve Asia's family of consumer products, backed by the performance-marketing infrastructure behind hundreds of brand partnerships across Southeast Asia.

What You'll Do

• Own concepts and scripts for short-form video (TikTok, Instagram Reels). The Project Lead reviews and approves creative direction.


• Shoot and edit your own content. Our setup is smartphone-first and in-office, so formats are mostly front-facing, screen recordings and simple motion.


• Appear on camera regularly, and direct UGC creators or teammates when a format needs other faces.


• Turn saving money into content people actually want to watch: skits, POVs, trends, shopping hacks, reactions.


• Post and schedule your content on TikTok and Instagram, write captions, and engage with comments on your posts. Customer support queries are routed to our CS team.


• Spot trends early and adapt them to Cashiu's voice within days, not weeks.


• Review TikTok and Instagram analytics weekly: hook rate, watch time, and which videos bring installs. Pitch what to test next.


• Deliver a steady weekly output: [3-5 videos/week], a mix of planned series and fast trend reactions.


• Prepare cut-downs of top-performing videos for use in paid ads.

Who you are

• 1-3 years of content creation experience. Fresh graduates are welcome if your portfolio is strong.


• You have a portfolio or accounts (personal or brand) showing organic growth. This matters more than years or credentials. Please include analytics screenshots.


• Comfortable on camera. You don't need to be an influencer, but you shouldn't dread being in front of it.


• Fluent in internet culture and short-form pacing. You know why a video works in the first 2 seconds, not just that it trended.


• Confident in English and Bahasa Malaysia, and able to write in Manglish when the format calls for it. [Mandarin is a plus]


• Self-directed on execution and open to feedback on direction. You're not expected to own strategy alone.

How we hire

Shortlisted candidates complete a short creative brief: one short video explaining how Cashiu works, front-facing only, with a 72-hour turnaround.