Content Creator & Creative Strategist (Short-Form Video / AI-Driven E-Commerce)

Gaan; Kuala Lumpur; Hybrid; MYR 172,000 - 294,000; Full time

Benefits offered by this job

Commission & Profit Share

Sponsored training

Ground-floor upside

Mentorship and autonomy

AI creative tools exposure

Flexible hybrid setup

Job summary

Gaan is seeking a Content Creator & Creative Strategist to develop and test short-form video scripts and AI-powered assets for a fast-moving health & wellbeing brand. You will work directly with the founder to crack the code on hooks, rapid testing, and funnel optimization across global markets.

You will craft native English scripts, monitor social and competitor content, and leverage AI tools to push creative iterations. Startup pace, autonomy, and a results-driven mindset are essential.

Qualifications

• Native-level written English with conversational tone.
• Strong understanding of why short-form content succeeds or fails.
• Experience with AI generation tools (Claude, ChatGPT, ElevenLabs, CapCut) or similar.
• Background in DTC e-commerce or viral social media is a plus.

Responsibilities

• Write engaging 15–45 second scripts in English targeting overseas audiences.
• Monitor TikTok and Meta Ads Library to reverse-engineer high-performing hooks and concepts.
• Utilize AI tools to rapidly produce and test variations of organic and paid video assets.
• Identify, brief, and coordinate with overseas UGC creators and influencers.
• Review retention, CTR, and completion rates with the founder to iterate winning scripts.

Skills

Native English

AI tools proficiency

DTC e-commerce

Tools

AI video tools

Job description

Content Creator & Creative Strategist (Short-Form Video / AI-Driven E-Commerce)

You will work directly with the founder to crack the code on short-form video hooks, rapid creative testing, and organic-to-paid funnels. This is an early-stage, bootstrapped health & wellness brand targeting global cross-border markets (US), built on speed, AI workflows, and raw testing. You will build the content engine from ground zero.

Key responsibilities

Write native, highly engaging 15–45 second educational scripts in English targeting overseas audiences, focusing aggressively on the first 3-second hook, drop-off reduction, and retention

Monitor TikTok, Meta Ads Library, and competitor accounts daily to reverse-engineer high-performing video concepts, hooks, and trending pain-point angles

Utilize generative AI tools (AI avatars/talking head tools, voice generation, and automated editing software) to rapidly produce and test variations of organic and paid video assets

Identify, brief, and coordinate with overseas UGC (User-Generated Content) creators and influencers to source authentic product review and reaction footage

Review retention curves, click-through rates (CTR), and video completion rates alongside the founder to iterate winning scripts

About you

Native-level written English with exceptional command of casual, conversational, and persuasive American/Global English (no corporate jargon; you must know how real people talk on social media)

Proven understanding of why short-form content succeeds or flops (pacing, pattern interrupts, sensory hooks, retention loops)

Experience or strong eagerness to learn AI generation tools (e.g., Claude, Higgsfields, Chatgpt, ElevenLabs, HeyGen, CapCut, or comparable AI video platforms)

Prior experience in DTC e-commerce, digital marketing, or running personal viral social media accounts is a strong advantage

Thrives in an early-stage startup environment where speed, experimentation, and quick iterations beat slow corporate perfection

Benefits & Compensation

Direct Sales Commission & Profit Share: Transparent performance-based bonus and commission tied directly to revenue, return on ad spend (ROAS), or profitable sales milestones driven by your creative assets.

Fully Sponsored Training & Upskilling: We invest directly in your growth. We sponsor high-impact courses and workshops covering advanced AI workflows, direct-response copywriting, and global paid advertising strategies.

Ground-Floor Upside: As one of our earliest team members, your compensation scales directly with brand growth—no waiting for annual corporate reviews.

Direct Mentorship & Zero Bureaucracy: Work 1-on-1 with the founder with complete creative freedom and immediate decision-making.

Cutting-Edge Tech Stack: Hands-on experience mastering the latest generative AI creative suites, data scraping, and global paid ad testing methodologies.

Flexible & Hybrid Setup: Outcome-focused work culture where your performance is measured by test velocity and sales results, not micromanaged desk hours.