Content Producer

REDCYPRESS DIGITAL PTE. LTD.; Kampung Senibong; On-site; MYR 50,000 - 67,000; Full time

Benefits offered by this job

Free staff lodging provided

Job summary

REDCYPRESS DIGITAL PTE. LTD. is seeking a Content Producer to translate ideas into high-performing content across TikTok, Instagram, Facebook, and XiaoHongShu for clients in Singapore and Malaysia.

The role emphasizes storytelling, structured planning, and cross-border production exposure. Ideal candidates have 2+ years in content creation, strong scriptwriting, and an ability to manage shoots with multiple brands.

Qualifications

• Minimum Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experiences in content creation, media, or digital marketing.
• Fluency in Mandarin and English (spoken and written) is essential.

Responsibilities

• Develop content ideas aligned with brand positioning and marketing objectives.
• Plan and manage monthly content calendars across TikTok, Instagram, Facebook, and XiaoHongShu (XHS) for all clients.
• Research industry trends, competitors, and viral formats.
• Write scripts for short-form videos.
• Create storyboards (visual sequence planning, scene breakdown, pacing flow).
• Prepare detailed shot lists and production briefs.
• Coordinate locations, talents, props, and production schedules.
• Ensure each concept aligns with client branding.

Skills

Storytelling

Platform algorithms

Content planning

Scriptwriting

Team coordination

Multitasking

Mandarin & English fluency

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

We are a Singapore-founded digital marketing agency managing brands across content, advertising, and web projects for clients in Singapore and Malaysia.

We produce strategy-driven, performance-focused content — not just social posts. Our work spans TikTok, Instagram, Facebook, and XiaoHongShu (XHS), serving both Mandarin- and English-speaking markets.

We are looking for a Content Producer who understands storytelling, platform algorithms, and structured execution — someone who can translate ideas into high-performing content.

This role is ideal for someone who enjoys creative direction, structured planning, and cross-border production exposure.

我们是一家总部位于新加坡的数字营销公司，负责新加坡与马来西亚客户的内容、广告及网站项目。

Kota Masai (JB)
5-day work week (Monday – Friday)
Free staff lodging provided
Must be able to travel for monthly production shoots (mandatory)

Salary: RM 4,500 – RM 6,000 (based on experience)
工作地点：Kota Masai（柔佛）
工作时间：每周五天（周一至周五）
公司提供员工宿舍
必须能够出国进行每月内容拍摄（必要条件）

Develop content ideas aligned with brand positioning and marketing objectives

Plan and manage monthly content calendars across TikTok, Instagram, Facebook, and XiaoHongShu (XHS) for all clients

Research industry trends, competitors, and viral formats

Write scripts for short-form videos

Create storyboards (visual sequence planning, scene breakdown, pacing flow)

Prepare detailed shot lists and production briefs

Coordinate locations, talents, props, and production schedules

Ensure each concept aligns with client branding

Production (On-Site & Cross-Border)

Direct filming sessions

Guide talents on delivery, positioning, and brand tone

Maintain visual quality and message clarity

Travel to Singapore for client shoots when required (mandatory)

Work closely with editors to refine cuts

Review subtitles, pacing, captions, and CTA

Maintain brand consistency across deliverables

Performance & Optimisation

Monitor content performance (engagement, retention, CTR)

Suggest improvements based on data insights

Continuously refine storytelling and format strategy

Minimum Bachelor’s degree in Marketing, Communications, Business, or a related field

Minimum 2 years of experiences in content creation, media, or digital marketing

Solid understanding of TikTok, Instagram Reels, Facebook Video, and XiaoHongShu (XHS) algorithms and best practices

Strong scriptwriting and storytelling ability

Experience managing shoots and coordinating creative teams

Ability to handle multiple brands in a fast-paced agency environment

Fluency in Mandarin and English (spoken and written) is essential

Strong organisational skills and attention to detail

Valid to travel to Singapore for production shoots

Experience in agency environment