Content Marketing Executive

Phillip Capital Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Phillip Capital Group in Malaysia is seeking a Content Marketing Executive to plan, write, edit, and manage content across digital and marketing channels. You will support brand awareness, client engagement, and business growth through written, visual, and video content, ensuring consistency with brand guidelines.

You will develop content calendars, publish across social platforms, monitor engagement, and coordinate with cross-functional teams to deliver compelling financial market insights.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Communications, Public Relations, Business Administration, or related field.
• Fresh graduates are welcome to apply.
• Strong interest in financial markets, investment, or trading is preferred.

Responsibilities

• Plan, write, edit, and publish content across the company's digital and marketing channels.
• Create content in various formats (written, visual, video) to support campaigns, promotions, and brand awareness.
• Develop content calendars and manage publishing across social media platforms.
• Monitor engagement and respond to comments, elevating leads to appropriate teams.
• Ensure content aligns with brand guidelines and regulatory requirements.

Skills

Content creation

Social media management

Brand governance

English & Mandarin communication

Attention to detail

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

PhillipCapital Group is a leading integrated financial institution headquartered in Singapore with a global presence in over 15 countries. In Malaysia, we are recognized for our strong reputation in capital markets, offering innovative financial solutions in broking, asset management, financial planning, and investment research.

We are seeking for candidates with experienced in Insurance, Capital Market, Unit Trust and Investment Industry background. The duties and responsibilities of Manager, Fund Accounting, but are not limited to the followings:

Position Summary

The Content Marketing Executive is responsible for planning, creating, and managing content across Phillip Capital's digital and marketing channels to support brand awareness, client engagement, and business growth. The role develops content in various formats, including written, visual, and video content, and manages content distribution across social media and other communication platforms.

Key Responsibilities

Content Marketing & Social Media

Develop, write, edit, and publish content across the company's digital and marketing channels, including websites, email communications, social media platforms, presentations, and other marketing materials.

Create content in various formats, including written, visual, and video content, to support marketing campaigns, product promotions, educational initiatives, and brand awareness activities.

Utilize content creation tools to produce and adapt basic graphics, infographics, presentations, and short-form video content in accordance with brand guidelines.

Plan and manage content calendars to ensure consistent, timely, and relevant content delivery across channels.

Manage and execute content publishing across the company's social media platforms, ensuring content is optimized for each platform and target audience.

Monitor and respond to social media comments, messages, and enquiries in a timely and professional manner, and elevate leads or customer-related issues to the appropriate teams where necessary.

Monitor content and organic social media performance, audience engagement, and content trends, and recommend improvements to enhance content effectiveness and brand visibility.

Brand & Content Governance

Ensure all content and marketing materials are aligned with the company's brand guidelines, corporate messaging, and regulatory requirements.

Maintain consistency of brand identity across digital and marketing communication channels.

Support the management and upkeep of brand assets, marketing collateral, and content resources.

Qualifications & Requirements

Bachelor's Degree in Marketing, Mass Communication, Communications, Public Relations, Business Administration, or a related field. Fresh graduates are welcome to apply.

A strong interest in financial markets, investment, or trading is preferred. Candidates with prior trading or investment experience will have an added advantage.

Excellent written and verbal communication skills in English and Mandarin; proficiency in Bahasa Malaysia is an advantage.

Proficiency in Microsoft Office and design tools such as Canva or Adobe Creative Suite.

Strong attention to detail, creativity, organisational, and project management skills.

Able to work independently while collaborating effectively with cross-functional teams.

Passion for creating financial market-related content and the ability to understand and communicate financial concepts in a clear and engaging manner will be an added advantage.