The Content Marketing Executive is responsible for planning, creating, and managing content across Phillip Capital’s digital and marketing channels to support brand awareness, client engagement, and business growth. The role develops content in various formats, including written, visual, and video content, and manages content distribution across social media and other communication platforms.
Key Responsibilities
Content Marketing & Social Media
- Develop, write, edit, and publish content across the company’s digital and marketing channels, including websites, email communications, social media platforms, presentations, and other marketing materials.
- Create content in various formats, including written, visual, and video content, to support marketing campaigns, product promotions, educational initiatives, and brand awareness activities.
- Utilize content creation tools to produce and adapt basic graphics, infographics, presentations, and short-form video content in accordance with brand guidelines.
- Plan and manage content calendars to ensure consistent, timely, and relevant content delivery across channels.
- Manage and execute content publishing across the company’s social media platforms, ensuring content is optimized for each platform and target audience.
- Monitor and respond to social media comments, messages, and enquiries in a timely and professional manner, and elevate leads or customer-related issues to the appropriate teams where necessary.
- Monitor content and organic social media performance, audience engagement, and content trends, and recommend improvements to enhance content effectiveness and brand visibility.
Brand & Content Governance
- Ensure all content and marketing materials are aligned with the company’s brand guidelines, corporate messaging, and regulatory requirements.
- Maintain consistency of brand identity across digital and marketing communication channels.
- Support the management and upkeep of brand assets, marketing collateral, and content resources.
Qualifications & Requirements
- Bachelor’s Degree in Marketing, Mass Communication, Communications, Public Relations, Business Administration, or a related field. Fresh graduates are welcome to apply.
- A strong interest in financial markets, investment, or trading is preferred. Candidates with prior trading or investment experience will have an added advantage.
- Excellent written and verbal communication skills in English and Mandarin; proficiency in Bahasa Malaysia is an advantage.
- Proficiency in Microsoft Office and design tools such as Canva or Adobe Creative Suite.
- Strong attention to detail, creativity, organisational, and project management skills.
- Able to work independently while collaborating effectively with cross-functional teams.
- Passion for creating financial market-related content and the ability to understand and communicate financial concepts in a clear and engaging manner will be an added advantage.
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Phillip Capital Sdn Bhd (362533-U) holds a capital markets services license, from the Securities Commission Malaysia (SC), for dealing in capital market products such as futures, stocks & contract for differences (CFD).
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