Content Creator

AF EXCLUSIVE LEGACY; Kuala Lumpur; On-site; MYR 47,000 - 89,000; Full time

Job summary

AF EXCLUSIVE LEGACY in Kuala Lumpur is seeking a Content Creator to develop and execute our content strategy across social media, websites, blogs and email campaigns. You will produce engaging, high-quality content that resonates with our audience and enhances brand visibility.

The role requires strong writing, SEO awareness and CMS proficiency, plus collaboration with marketing to align content with campaigns. Fresh graduates welcome; a mix of branding and digital marketing focus is valued.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Journalism or related field preferred.
• Proven experience in marketing, content creation, social media or digital marketing.

Responsibilities

• Create, develop and produce engaging content across social media, websites, blogs and email campaigns.
• Research industry trends and audience preferences to inform content strategy.
• Collaborate with marketing to align content with brand messaging and campaign objectives.
• Edit and optimize content for SEO to maximise reach and engagement.
• Manage content calendars and ensure timely publication across channels.
• Monitor content performance metrics and report on engagement and reach.
• Engage with audience comments to foster community and brand loyalty.
• Contribute ideas for campaigns and maintain consistent brand voice.

Skills

Writing & editing

SEO

Social media

CMS

Graphic design basics

Analytics

Project management

Communication

Education

Bachelor's/Diploma in Marketing/Communications

Tools

Canva

Google Workspace

Microsoft Office

Job description

About the role We are seeking a talented Content Creator to join AF EXCLUSIVE LEGACY in Kuala Lumpur. You will play a pivotal role in developing and executing our content strategy across multiple platforms. As Content Creator, you will be responsible for producing engaging, high-quality content that resonates with our target audience and drives brand awareness. This role is essential to our marketing communications efforts and directly contributes to the growth and visibility of AF EXCLUSIVE LEGACY in the digital landscape.

Key responsibilities

Create, develop and produce engaging content across various digital platforms including social media, websites, blogs and email campaigns

Conduct research on industry trends, competitor content and audience preferences to inform content strategy

Collaborate with the marketing and communications team to align content with brand messaging and campaign objectives

Edit and optimise content for SEO, ensuring maximum reach and engagement

Manage content calendars and ensure timely publication of content across all channels

Monitor content performance metrics and provide regular reports on engagement, reach and conversion rates

Respond to audience comments and feedback, fostering community engagement and brand loyalty

Participate in brainstorming sessions and contribute innovative ideas for content campaigns

Maintain brand consistency and tone of voice across all content pieces

What we’re looking for

Proven experience working as a Content Creator, Content Writer or similar role within marketing communications

Excellent writing and editing skills with the ability to adapt tone and style for different platforms and audiences

Strong understanding of social media platforms and digital marketing best practices

Proficiency in content management systems (CMS) and basic graphic design tools is advantageous

Ability to work with SEO principles and understanding of keyword research and optimisation

Creative thinking with the ability to generate original, engaging and shareable content ideas

Strong organisational and project management skills with the ability to manage multiple projects simultaneously

Excellent communication and collaboration skills to work effectively with cross-functional teams

Knowledge of analytics tools and ability to interpret data to measure content performance

Diploma or Bachelor's degree in Marketing, Communications, Journalism or a related field is preferred

Requirements

Diploma or Bachelor's Degree in Marketing, Business, Communication, Digital Marketing, Media, Creative Communication or a related field.

Previous experience in marketing, content creation, social media, campaign management or digital marketing is preferred.

Fresh graduates with strong marketing and creative skills are encouraged to apply.

Good communication and organisational skills with the ability to manage multiple campaigns and tasks simultaneously.

Creative thinker with a strong interest in branding, content creation and social media marketing.

Familiar with platforms such as Instagram, TikTok, Facebook and WhatsApp.

Able to write engaging promotional content and generate creative campaign ideas.

Able to work independently while collaborating closely with the sales and design teams.

Basic knowledge of Meta Ads, TikTok content or digital advertising will be an advantage.

Proficiency in Canva, Google Workspace and Microsoft Office is an advantage.

What we offer

AF EXCLUSIVE LEGACY is committed to providing a rewarding work environment where your talents are valued and your career can flourish. We offer competitive remuneration packages, professional development opportunities and ongoing training to help you grow your skills in content creation and digital marketing. Our team-oriented culture encourages creativity and innovation, providing you with the platform to showcase your talents. We also prioritise work-life balance and offer a supportive workplace environment where your contributions are recognised and appreciated.