Content Creator

HRX Petronas Expert; Seberang Perai; On-site; MYR 28,000 - 50,000; Full time

Benefits offered by this job

Employee Training & Development

Sponsored Training & Workshops

Monthly KPI Rewards

Overtime Claims

Accommodation

Transport

Career growth in automotive industry

Competitive salary package

Job summary

HRX Motosport is seeking a creative Content Creator to strengthen our automotive brand presence across social media platforms. You will develop educational and engaging content that attracts vehicle owners and drives enquiries for our services.

Responsibilities include planning calendars, shooting at the workshop, editing with CapCut/Canva, and creating promotional materials. The role requires 1–2 years of experience and a passion for cars, with opportunities to grow within a dynamic workshop

Qualifications

• 1–2 years of experience in content creation, social media, or digital marketing.
• Experience creating TikTok, Instagram Reels or short-form video content.
• Automotive experience or strong interest in cars is an advantage.
• Proficient in CapCut, Canva or equivalent.
• Creative with strong storytelling and content ideation skills.

Responsibilities

• Develop creative content ideas related to automotive servicing, maintenance, repairs and vehicle ownership.
• Plan and execute monthly and weekly social media content calendars.
• Create short-form video content for TikTok, Instagram Reels, Facebook and other relevant platforms or campaigns.
• Shoot videos at the workshop, including vehicle servicing, repair processes and behind-the-scenes activities.
• Edit videos using CapCut, Canva or other editing software.
• Create basic graphic content, posters and promotional materials.
• Monitor social media trends and content performance to identify opportunities.

Skills

Content creation

Social media

Storytelling

Copywriting

On-camera presence

Communication

Tools

CapCut

Canva

Job description

HRX Motosport is an automotive service and workshop company dedicated to providing reliable, professional and quality automotive solutions to vehicle owners. We are looking for a creative and energetic Content Creator to strengthen our automotive brand presence across social media platforms. The role will focus on creating educational, engaging and conversion-driven content that attracts vehicle owners, builds trust and generates enquiries for our automotive services.

Responsibilities:

Develop creative content ideas related to automotive servicing, maintenance, repairs and vehicle ownership.

Plan and execute monthly and weekly social media content calendars.

Create short-form video content for TikTok, Instagram Reels, Facebook and other relevant platforms.

Shoot videos at the workshop, including vehicle servicing, repair processes, before-and-after content and behind-the-scenes activities.

Create educational content that helps customers understand common vehicle problems and maintenance needs.

Develop promotional content for service packages, campaigns, offers and workshops.

Write engaging captions, hooks, scripts and call-to-actions for social media content.

Appear on camera or coordinate with mechanics/team members for video content when required.

Edit videos using tools such as CapCut, Canva or other relevant editing software.

Create basic graphic content, posters, carousels and promotional materials.

Monitor social media trends and identify content opportunities relevant to the automotive industry.

Ensure content reflects the company's brand identity, tone and positioning.

Collaborate with Customer Service/Sales and Workshop teams to create content based on customer questions and actual workshop cases.

Monitor content performance including views, reach, engagement, enquiries and leads.

Test different content hooks, formats and topics to improve performance.

Respond or coordinate with the relevant team regarding comments and customer enquiries generated from content.

Maintain an organised content library of videos and creative assets.

Support promotional campaigns, events and other marketing activities.

Stay updated on automotive trends, social media trends and competitor content.

Contribute ideas to increase brand awareness, customer trust and workshop enquiries.

Requirements:

Minimum 1–2 years of experience in content creation, social media, digital marketing or related field.

Experience creating TikTok, Instagram Reels or short-form video content.

Automotive experience or strong interest in cars is an advantage.

Proficient in video editing tools such as CapCut, Canva or equivalent.

Creative with strong storytelling and content ideation skills.

Comfortable appearing in videos or working with team members as on-camera talent.

Good understanding of social media trends and audience behaviour.

Good copywriting and communication skills.

Able to create strong hooks and engaging short-form content.

Basic understanding of social media analytics and content performance.

Able to work independently and meet content deadlines.

Willing to shoot content in an active workshop environment.

Proactive, energetic and willing to experiment with new content ideas.

Strong sense of responsibility and ownership.

Statutory Contribution :

EPF/ KWSP/ SOCSO provided

Other Benefits:

• Employee Training & Development
• Sponsored Training & Workshops
• Monthly Performance Incentives / KPI Rewards
• Overtime Claims
• Accommodation place
• Transport
• Opportunity to Grow with an Expanding Automotive Industry
• Competitive Salary Package