Content Creator Lead

South Ocean Technology Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

South Ocean Technology Sdn Bhd seeks a Senior Video Editor Operations Lead to drive TikTok and e-commerce content performance. You will manage Video Editors and Content Creators, plan content schedules, and oversee end-to-end production from briefing to publishing.

You will develop content directions aligned with business goals, monitor metrics such as views, engagement, CTR, and GMV, and mentor the team to deliver high-quality content in a fast-paced environment.

Qualifications

• Experience leading a video/content operations team.
• Strong understanding of TikTok and social commerce.
• Ability to translate data into content strategies.

Responsibilities

• Lead Video Editors and Content Creators and coordinate delivery.
• Plan daily, weekly, and monthly content schedules.
• Oversee full content workflow from briefing to publishing.
• Develop content directions based on business objectives.
• Monitor views, engagement, CTR, orders, GMV, and conversion rate.
• Test hooks, formats, CTAs, and creative approaches.
• Collaborate with E-Commerce, Marketing, Affiliate, Live Ops, and Creative teams.

Skills

Video content operations

Content team leadership

Data-driven decision making

Social media & e-commerce

TikTok knowledge

Content planning & scheduling

Project management

Tools

TikTok Analytics

TikTok Ads Manager

Job description

Lead the video editor operations team and drive TikTok and e-commerce content performance to increase traffic, engagement, product discovery, and sales.

Key Responsibilities

• Lead, manage, and coordinate Video Editors and Content Creators.
• Plan and manage daily, weekly, and monthly content schedules.
• Assign projects, set priorities, monitor deadlines, and ensure timely content delivery.
• Oversee the full content workflow from briefing, production, editing, review, approval, and publishing.
• Develop content directions, selling angles, and product priorities based on business objectives.
• Plan and execute content for Double Digit, Payday, Platform, and Brand Campaigns.
• Monitor key metrics including views, reach, engagement, CTR, orders, GMV, and conversion rate.
• Analyze content performance and provide clear recommendations to improve results.
• Test different hooks, formats, CTAs, product angles, and creative approaches.
• Monitor TikTok trends, competitors, and market opportunities.
• Provide guidance, feedback, and performance support to team members.
• Conduct regular team performance reviews and identify training or development needs.
• Work closely with E-Commerce, Marketing, Affiliate, Live Operations, and Creative teams.
• Improve content workflows, SOPs, team productivity, and overall content quality.

Requirements

• Multilingual Candidates Preferred: Speak more than one language are encouraged to apply.
• Experience in content operations, digital marketing, social media, e-commerce, or video content.
• Experience leading or managing a content, creative, or video team.
• Strong understanding of TikTok, short-form content, and social commerce.
• Comfortable working with performance data, reports, and KPIs.
• Strong leadership, communication, coordination, and problem-solving skills.
• Commercially minded, proactive, and results-driven.
• Able to manage multiple projects and deadlines in a fast-paced environment.

Preferred Skills

• Experience with TikTok Shop or TikTok Seller Center.
• Knowledge of TikTok Analytics, Ads Manager, or Affiliate Center is an advantage.
• Strong understanding of TikTok trends, viral formats, and content performance.
• Ability to turn data into practical content strategies.
• Experience working with Video Editors, Content Creators, Affiliate, or E-Commerce teams.

Why Join Us?

• Be part of a fast-growing e-commerce and TikTok business.
• Gain hands-on experience in TikTok Shop and livestream operations.
• Work closely with Marketing, Livestream, and Operations teams.
• Opportunities for career growth and professional development.
• Dynamic, collaborative, and supportive working environment.