Content Creator

DRUM FASHION SDN BHD; Kuala Lumpur; On-site; MYR 39,000 - 61,000; Full time

Job summary

DRUM Fashion Sdn Bhd in Malaysia is seeking a Content Creator to develop engaging content across Instagram, TikTok, Facebook, and more. You will produce styling shots, short-form videos, and craft captions that align with the brand voice.

Collaborate with Retail Operations, E‑Commerce, Digital Marketing and Creative teams to ensure content supports campaigns, while monitoring trends and audience engagement. Some travel and weekend work may be required for events.

Qualifications

• Diploma or degree in Marketing, Mass Communication, Multimedia, or related field.
• Proficient in Canva, CapCut, Adobe Photoshop, Adobe Premiere Pro or similar.
• Strong photography, videography, and video editing skills.
• Familiar with social media algorithms, trends, and content best practices.
• Creative, proactive, and able to work independently in a fast-paced retail environment.
• Willing to travel between outlets and work on weekends or public holidays when required for events and campaigns.

Responsibilities

• Create engaging and creative content including videos, reels, stories, livestreams, tailored to different social media platforms (Instagram, TikTok, Facebook, RedNote (HXS) & etc).
• Produce outfit styling shots, and short-form video content (Reels, TikToks, YouTube Shorts).
• Write compelling captions, copywriting, hashtags, and promotional messages aligned with the brand voice.
• Ensure all content maintains brand consistency and visual standards.
• Manage the day-to-day operations of the Company's social media channels including Instagram, Facebook, TikTok, and other relevant platforms.
• Monitor social media trends, viral content, and industry developments to keep content fresh, relevant, and competitive.
• Plan and conduct street interview content within shopping malls, events, and public areas to increase brand awareness and audience engagement.
• Interview customers and members of the public on fashion trends, styling preferences, shopping habits, and lifestyle topics.
• Edit and publish street interview content in formats suitable for Instagram Reels, TikTok, Facebook, and other digital platforms.
• Work closely with the Retail Operations, E-Commerce, Digital Marketing and Creative teams to align content with business objectives and promotional campaigns.
• Support other marketing initiatives and projects assigned by Management from time to time.

Skills

Photography

Videography

Video editing

Content creation

Creative

Proactive

Education

Diploma or degree in Marketing, Mass Communication, Multimedia, or related field

Tools

Canva

CapCut

Adobe Photoshop

Adobe Premiere Pro

Job description

Create engaging and creative content including videos, reels, stories, livestreams, tailored to different social media platforms (Instagram, TikTok, Facebook, RedNote (HXS) & etc).

Produce outfit styling shots, and short-form video content (Reels, TikToks, YouTube Shorts).

Write compelling captions, copywriting, hashtags, and promotional messages aligned with the brand voice.

Ensure all content maintains brand consistency and visual standards.

Manage the day-to-day operations of the Company's social media channels including Instagram, Facebook, TikTok, and other relevant platforms.

Monitor social media trends, viral content, and industry developments to keep content fresh, relevant, and competitive.

Plan and conduct street interview content within shopping malls, events, and public areas to increase brand awareness and audience engagement.

Interview customers and members of the public on fashion trends, styling preferences, shopping habits, and lifestyle topics.

Edit and publish street interview content in formats suitable for Instagram Reels, TikTok, Facebook, and other digital platforms.

Work closely with the Retail Operations, E-Commerce, Digital Marketing and Creative teams to align content with business objectives and promotional campaigns.

Support other marketing initiatives and projects assigned by Management from time to time.

Job Requirements

Diploma or degree in Marketing, Mass Communication, Multimedia, or related field.

Proficient in content creation tools such as Canva, CapCut, Adobe Photoshop, Adobe, or similar software.

Strong photography, videography, and video editing skills.

Familiar with social media algorithms, trends, and content best practices.

Creative, proactive, and able to work independently in a fast-paced retail environment.

Willing to travel between outlets and work on weekends or public holidays when required for events and campaigns.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Content Creator?
• Are you experienced with copy writing and content creation?
• How many years of digital marketing experience do you have?
• Are you willing to travel for this role when required?

Textiles, Clothing & Accessories 51-100 employees

DRUM Fashion Sdn Bhd, established in 2010, engages in selling men's and Women's apparel and accesories in malaysia.

Concept:

In DRUM, our products are the beats. The fashion beats.

We believe, the beat is the core of music and fashion is the core of personality.

Is about beats… Because, we play the fashion beats….

Purpose

To provide great value to our customers and society; to provide better life and future to our employees.

Vision

To be a leading fashion company in Malaysia.

Mission

1.To offer latest trends, quality products and competitive price to our customers.

2.To provide customers with services which exceed the customer’s expectation.

3.To achieve sustainable growth and profits.

DRUM Fashion Sdn Bhd, established in 2010, engages in selling men's and Women's apparel and accesories in malaysia.

Concept:

In DRUM, our products are the beats. The fashion beats.

We believe, the beat is the core of music and fashion is the core of personality.

Is about beats… Because, we play the fashion beats….

Purpose

To provide great value to our customers and society; to provide better life and future to our employees.

Vision

To be a leading fashion company in Malaysia.

Mission

1.To offer latest trends, quality products and competitive price to our customers.

2.To provide customers with services which exceed the customer’s expectation.

3.To achieve sustainable growth and profits.