Fashion Content Creator & Social Media Video Pro

DRUM FASHION SDN BHD; Kuala Lumpur; On-site; MYR 39,000 - 61,000; Full time

Job summary

DRUM Fashion Sdn Bhd in Malaysia is seeking a Content Creator to develop engaging content across Instagram, TikTok, Facebook, and more. You will produce styling shots, short-form videos, and craft captions that align with the brand voice.

Collaborate with Retail Operations, E‑Commerce, Digital Marketing and Creative teams to ensure content supports campaigns, while monitoring trends and audience engagement. Some travel and weekend work may be required for events.

Qualifications

• Diploma or degree in Marketing, Mass Communication, Multimedia, or related field.
• Proficient in Canva, CapCut, Adobe Photoshop, Adobe Premiere Pro or similar.
• Strong photography, videography, and video editing skills.
• Familiar with social media algorithms, trends, and content best practices.
• Creative, proactive, and able to work independently in a fast-paced retail environment.
• Willing to travel between outlets and work on weekends or public holidays when required for events and campaigns.

Responsibilities

• Create engaging and creative content including videos, reels, stories, livestreams, tailored to different social media platforms (Instagram, TikTok, Facebook, RedNote (HXS) & etc).
• Produce outfit styling shots, and short-form video content (Reels, TikToks, YouTube Shorts).
• Write compelling captions, copywriting, hashtags, and promotional messages aligned with the brand voice.
• Ensure all content maintains brand consistency and visual standards.
• Manage the day-to-day operations of the Company's social media channels including Instagram, Facebook, TikTok, and other relevant platforms.
• Monitor social media trends, viral content, and industry developments to keep content fresh, relevant, and competitive.
• Plan and conduct street interview content within shopping malls, events, and public areas to increase brand awareness and audience engagement.
• Interview customers and members of the public on fashion trends, styling preferences, shopping habits, and lifestyle topics.
• Edit and publish street interview content in formats suitable for Instagram Reels, TikTok, Facebook, and other digital platforms.
• Work closely with the Retail Operations, E-Commerce, Digital Marketing and Creative teams to align content with business objectives and promotional campaigns.
• Support other marketing initiatives and projects assigned by Management from time to time.

Skills

Photography

Videography

Video editing

Content creation

Creative

Proactive

Education

Diploma or degree in Marketing, Mass Communication, Multimedia, or related field

Tools

Canva

CapCut

Adobe Photoshop

Adobe Premiere Pro

Job description

DRUM Fashion Sdn Bhd in Malaysia is seeking a Content Creator to develop engaging content across Instagram, TikTok, Facebook, and more. You will produce styling shots, short-form videos, and craft captions that align with the brand voice.

Collaborate with Retail Operations, E‑Commerce, Digital Marketing and Creative teams to ensure content supports campaigns, while monitoring trends and audience engagement. Some travel and weekend work may be required for events.