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Generation Two Thousand Apparel Sdn. Bhd. seeks a creative Content Strategist to lead social media initiatives across Instagram, Facebook, TikTok, and XHS, aligning with brand guidelines and marketing goals.
You will own the content calendar, produce high-quality visuals, monitor performance, engage the community, and collaborate with the Marketing Manager to translate strategy into compelling campaigns and assets.
Content Strategy: Develop and execute a comprehensive social media content strategy aligned with marketing objectives, brand guidelines, and target audience needs across platforms (e.g., Instagram, Facebook, TikTok, XHS).
Content Planning: Own the social media content calendar, ensuring a consistent and timely stream of posts, campaigns, and activations.
Performance Monitoring: Track, analyze, and report on key social media metrics (engagement, reach, traffic, conversion) to evaluate performance, identify trends, and iterate on strategies.
Community Management: Oversee and, when necessary, personally handle the monitoring of comments, messages, and audience interactions to foster a positive community and ensure timely response.
Trend Spotting: Stay current with the latest social media best practices, platform changes, and emerging content formats/trends to keep the brand ahead of the curve.
Campaign Management: Plan and execute social media-specific campaigns, contests, and collaborations.
Creative Production: Conceptualize, design, and produce high-quality, engaging visual assets, including graphics, short-form video content (Reels, animations (GIFs), infographics, and presentation decks for social media and other marketing needs).
Brand Guardianship: Ensure all visual communication is consistent with our brand style guide, maintaining a high standard of aesthetic quality and clarity.
Asset Management: Organize and manage a library of all visual assets and source files.
Collaboration: Work closely with the Marketing Manager to translate marketing goals into effective and impactful visual solutions.
Creative Briefing: Develop clear, concise creative briefs for campaigns and external/freelance support when necessary.
Cross-Functional Support: Provide design support for internal company events, communications, or other ad-hoc marketing material as required.
Experience: Minimum of 2 years of experience in a similar role, with a proven track record of managing and growing social media presence for a brand.
Design Proficiency: High proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects), or equivalent tools like Canva Pro for rapid content creation.
Portfolio: A strong and compelling portfolio showcasing a diverse range of graphic design and social media-specific content (including static graphics and video).
Social Media Expertise: In-depth, working knowledge of current social media platforms, including their algorithms, ad formats, and content best practices.
Analytical Skills: Proficient in using social media analytics tools (e.g., Meta Business Suite, native platform analytics) to derive actionable insights.
Communication: Excellent written and verbal communication skills in [Specify Language(s), e.g., English, Malay].
Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is preferred.
Creative & Innovative: A genuine passion for design and content creation, with an eye for aesthetics and detail.
Proactive & Resourceful: Able to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.
Team Player: Enthusiastic about collaborating with others and receiving/providing constructive feedback.
We are an establish international specialty clothing chain which involves in retail apparel business in Malaysia. Headquartered in Hong Kong, the Company was first introduced in 1985 and it has grown throughtout the Asia-Pacific region.
To be a sustainable and highly recognized career-wear apparel group, by offering thoughtful design, superior value and outstanding experience to all customers in all market.
We are an establish international specialty clothing chain which involves in retail apparel business in Malaysia. Headquartered in Hong Kong, the Company was first introduced in 1985 and it has grown throughtout the Asia-Pacific region.
To be a sustainable and highly recognized career-wear apparel group, by offering thoughtful design, superior value and outstanding experience to all customers in all market.