Business Marketing Manager

Philips; Kuala Lumpur; On-site; MYR 150,000 - 270,000; Full time

Job summary

Philips is seeking a Business Marketing Manager to steer go-to-market strategies for a mid-to-complex portfolio. You will study market trends, pricing, and consumer behavior to optimize price and promotions, and you will guide end-of-life planning and cross-region product launches.

You will lead omni-channel experiences, drive portfolio positioning, and coordinate cross-functional teams to ensure alignment with global strategy and business objectives.

Qualifications

• Bachelor's or Master's degree in Marketing, Sales, or Business Administration or equivalent.
• 10+ years (Master's) or 12+ years (Bachelor's) in Marketing/Technology domains.
• Experience in pricing, go-to-market strategy, and product lifecycle management.

Responsibilities

• Coordinate execution and support go-to-market strategies for a mid-to-complex product portfolio.
• Analyze market trends, pricing, and consumer behavior to optimize pricing.
• Develop pricing and promotion strategies to boost sales and profitability.
• Lead end-of-life and phase-out processes for products with minimal disruption.
• Drive flawless new product introductions and cross-region launches.
• Plan marketing cadences and manage NPI across regions with stakeholders.
• Leverage global assets to support campaigns while aligning with local journeys.
• Define portfolio positioning by customer journeys and sales cycles.
• Design omni-channel shopper journeys and leverage media for impact.
• Monitor category analytics and consumer insights to guide decisions.
• Form cross-functional teams to plan launches and align with global strategy.

Skills

Go-to-Market Strategies

Pricing Analysis

Omnichannel Marketing

Portfolio Management

New Product Introduction

Education

Bachelor's/Master's Degree in Marketing or Business

Job description

Job Title Business Marketing Manager Job Description Job title: Business Marketing Manager

Business Marketing Manager

Your role:

• Coordinates execution and supports development of comprehensive go-to-market strategies for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth.
• Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
• Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
• Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
• Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.
• Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.
• Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.
• Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.
• Designs integrated omni-channel experiences and detailed shopper journeys by leveraging media strategies to maximize campaign effectiveness and enhance market impact.
• Measures and monitors category analytics and consumer insights continuously, addressing performance gaps and knowledge deficits to drive strategic decision-making and improve overall consumer engagement and market success.
• Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.

You’re the right fit if:

• Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
• Preferred 12 years of experience with Bachelor's OR Minimum 10 years of experience with Master's in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.

Preferred Skills:

• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. Learn more about our culture of impact with care. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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