Commercial Lead

H&M; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

H&M is seeking a Commercial Lead in Kuala Lumpur, Malaysia, who will partner with the Commercial Manager to drive and plan the omni-sales commercial agenda. This role involves collaborating with various teams and ensuring high-performing execution across all commercial functions.

The ideal candidate has a degree in Business or Economics and over 3 years of experience in fashion e-Commerce or retail merchandising, with strong analytical and planning skills.

Qualifications

• Minimum of 3+ years' experience in fashion e‑Commerce or retail merchandising.
• Strong experience in merchandising and commercial planning.
• Ability to act on sales data and commercial KPIs.

Responsibilities

• Drive and plan the omni‑sales commercial agenda.
• Provide input to Quarterly Commercial Planning and sales plans.
• Analyze sales and demand forecasts and follow up on performance.

Skills

Analytical skills

Commercial planning

E-commerce experience

Collaboration

Communication

Education

Degree in Business, Economics, or similar

Job description

WHAT YOU'LL DO

As a Commercial Lead, you partner with the Commercial Manager to drive and plan the omni-sales commercial agenda, ensuring the alignment and coordination across all commercial functions.

• Drive the omni‑sales commercial agenda for your customer group(s), aligning plans with the Commercial Manager
• Provide input to Quarterly Commercial Planning (QCP) and sales plans, including demand planning, pricing, and product strategy across channels
• Analyze sales and demand forecasts, follow up on performance, and take actions to drive in‑season results
• Secure strong commercial execution by planning campaigns, product exposure, assortment, and priorities across channels
• Collaborate closely with cross-functional teams (e.g. E‑Com, VM, Customer Activation) to align execution and improve performance
• Conduct store and site follow-ups to gather insights, optimize actions, and share best practices

WHO YOU'LL WORK WITH

You’ll work closely with the Commercial Manager and partner with cross-functional teams including E‑Com, Visual Merchandising, Customer Activation, and global counterparts to ensure aligned and high‑performing commercial execution.

WHO YOU ARE

• Have a degree in Business, Economics, or similar (or equivalent experience)
• Minimum of 3+ years' experience in fashion e‑Commerce or retail merchandising role, ideally across both
• Bring strong experience in merchandising, commercial planning, and/or e‑commerce
• Have strong analytical skills and understand how to act on sales data and commercial KPIs
• Are confident in planning, prioritisation, and driving actions based on insights
• Collaborative and communicative, working effectively across functions
• Commercially driven and results‑focused
• Structured and proactive, able to manage multiple priorities
• Curious about retail, customer behaviour, and market trends