E-com Lead

H&M; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

H&M Group Malaysia is seeking a driven e-commerce merchandiser to plan daily product exposure on .com and app, optimize ranking, navigation, and deals, and use data to improve the shopper experience. You will collaborate with Commercial, Experience, and Customer Activation teams to align campaigns and site plans, monitor performance, and adapt quickly to deliver strong commercial outcomes.

This role offers hands-on influence over online merchandising, UX, and the digital journey in a fast-paced

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or similar.
• 2+ years' experience in e-commerce, preferably in fashion retail.
• Experience in e-commerce, online merchandising, or digital retail.
• Strong understanding of UX, site optimization, and digital customer behaviour.
• Analytical and commercially driven, using data to guide decisions.

Responsibilities

• Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities.
• Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance.
• Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience.
• Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans.
• Contribute to improving the end-to-end digital shopping journey across customer groups.
• Monitor performance and make agile adjustments to secure strong commercial outcomes.

Skills

UX & site optimization

Data-driven decision making

E-commerce / online merchandising

Collaborative cross-functional work

Analytical mindset

Education

Bachelor’s degree in Business, Marketing, Economics, or similar

Job description

You Will:

• Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities
• Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance
• Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience
• Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans
• Contribute to improving the end-to-end digital shopping journey across customer groups
• Monitor performance and make agile adjustments to secure strong commercial outcomes

WHO YOU'LL WORK WITH

You’ll work closely with Commercial Managers, Experience teams, and Customer Activation teams, aligning daily actions and sharing insights to strengthen digital performance and the customer journey.

This role will be reporting to the Commercial Manager.

WHO YOU ARE

We are looking for people who…

• Have a Bachelor’s degree in Business, Marketing, Economics, or similar
• Minimum of 2+ years' experience in e-Commerce experience, preferably in fashion retail
• Bring experience in e-commerce, online merchandising, or digital retail
• Have strong understanding of UX, site optimization, and digital customer behaviour
• Are analytical and commercially driven, using data to guide decisions

And people who are…

• Curious about fashion, retail, and digital trends
• Collaborative and adaptable, working effectively across functions
• Strong communicators who can translate insights into actions
• Comfortable working in a fast-paced digital environment

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

Application deadline: 12 July 2026.

Due to data policies, we only accept applications through the career page.